People love to feel important. They love to have inside information. They love to be the first to know something.
If you can give your fans this experience, they’ll be out there sharing just how special you’ve made them feel. A little VIP treatment results in a lot of word of mouth.
Next time you launch a product, find a way to give an exclusive preview to a select group of customers. (Even the people who don’t show up will still be talking about the invitation.)