Advertising and word of mouth aren’t opposites. When advertising is truly special, the broad reach of a national campaign can spark the biggest word of mouth craze.
It’s rare, because most advertising sucks. But every so often, something oh-so-special happens: Where’s the Beef, Wazzup.
And now, the Old Spice “The Man Your Man Could Smell Like” campaign.
Watch my little video to learn more:
The original (that’s actually me too, without makeup):
You know you’ve hit it big when the local news covers your ads as a feature story:
And the spoofs:
And even a “behind the scenes” reel:
