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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
No $#!T, Sherlock.
It’s a bag of corn.
Absurd health claims have gone too far.
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
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Well, popcorn is 100% whole grain. They just wrote what probably isn’t obvious to a lot of people, and it will help sell the product for sure. And it’s 100% true, and not an “absurd health claim”.
It’s less about the health aspect and more about, as Mark stated, getting the product off the shelves. People’s buying behaviors today are focused on being health conscious and while the statement may be a no-brainer, it’s one that CPG companies use as an opportunity to catch the eyes of consumers. Personally, I don’t see anything wrong or absurd with it.
My very favourite absurd claim is on a bag of sugar I found in the US years ago and keep on my desk to this day: “Sugar contains no fat”. Seriously, if there was a nobel prize for marketing the person who thought of this should have won it!