Olivier Blanchard delivers one of the best presentations I’ve ever seen on how to measure social media. (That’s a big statement, considering that I planned the first 3 conferences and edited the first 2 books on the topic.)
The slides are awesome too:










Olivier, as usual, does a great job. He clears up a lot of the confusion about this area. Thanks for sharing!
Thank you very much, Andy. That’s a heck of an endorsement. I’m… uncharacteristically speechless.
Incidentally, I am half-way through your book. Sharing it with some peeps as soon as I’m done.
Thanks again, man. You just made my day.
Andy,
Thanks for posting this, great information and very informative!
great information – hilarious presentation of that information. I’ve still got the slides stuck in my mind from when he did it at http://socialfresh.com – props to Olivier of fighting the ROI is a business term not a media term battle.