Word of mouth isn’t just an online thing — it just takes a little extra smarts to turn a physical item into a sharable idea.
Here’s a great example: My friend Jeremy Epstein sent me a t-shirt as a thank you gift from his company Sprinklr.
The shirt was produced by CustomInk. CustomInk did three things to get me talking about them (and writing this post):
- An extra tag to tell me where the shirt was made
- A sticker to share
- A quick pitch on the tag and the shirt label: “wear with pride”
All this was was simple and inexpensive — it just required the extra moment to think about offline sharing. And now I’m sharing.
Appreciate the shout-out, but appreciate the marketing reminder/lesson all the more. Thank you for that.
Intelligent idea. Thanks for sharing it. I think one of the most difficult thing in virality is to estimate how fast it can spread. This may be another difference between online and offline viral marketing.