Most people are not comfortable being critical, and we’re taught “not to say anything if you can’t say something nice.”
Example: A local restaurant chain here has great food, but the tables are always dirty. This is something that the manager needs to hear.
But she never will, because their feedback form requires you to give your phone and email.
They’ll enjoy all the great praise they get from the form — and never know why customers aren’t coming back.
How will people give you bad feedback?