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How to get $48 in 15 seconds

The Dollar Shave Club is famous for building a business selling discount razors based on one fantastic viral video.

But their real secret? It’s easy, easy, easy to buy from them.

So when they launched a new product — butt wipes for men — I clicked the link.

It took less than 15 seconds to add a $4 monthly item to my order.

An amazingly easy buying process is the single most important element in selling an optional item online. If you’re considering buying it, but it’s a hassle to buy, you’re going to forget it.

But five clicks to collect $48 from a customer — that’s the secret to success.

Here’s the video announcing the butt wipes:

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