Asking your customers to create videos for you is a great promotion and lots of fun. Before you hire an expensive agency, try it the easy way first. Look at how simple Zappos makes it:
Zappos is having a cool video contest. The premise is, What’s the coolest thing you can do with a shoe? The winner will receive a $500 Zappos gift certificate. Easy peezy lemon squeezy!
Here’s the full skinny: http://blogs.zappos.com/blogs/zappos-tv. The details:
- You must subscribe to the Zappos channel on youtube (youtube.com/Zappos)
- Video must be a video response to this video
- Video must be under 3 minutes long
Full contest rules here. It ends on July 7th, so hurry!
Adam & Tara, Moderators
