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How to create a great fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran speaker at our events, and he’s going to be teaching our class on how to create a fan community based on his work with brands like Fiskars, Best Buy, and BMW.

To preview his class, we interviewed Spike and asked him a few questions about building a fan community. What we covered:

  • The importance of giving away content to start conversations.
  • Spike’s #1 tip to get started building a fan community.
  • Why Spike thinks of USAA when you ask him about his favorite word of mouth story of all time.

Listen to Spike’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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