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How to create a fan community

When you bring people together who love your stuff and believe in what you do, amazing conversations happen. Some of the greatest word of mouth stories of all time are the direct result of vibrant fan communities.

They don’t happen overnight, and they do require effort and support from you — but the payoff can be a sustainable, long-term source of love and loyalty for your brand.

An expert on creating communities like this is Spike Jones, who has helped brands like BMW, Best Buy, and USAA get their fans talking about them. Spike is part of our all-star lineup for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.

Few people in the world know as much about creating fan communities as Spike. You’re going to absolutely love his class.

For a preview, here’s Spike sharing how to build a fan community at our last word of mouth event:

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Comments

  1. Stormy Knight March 28, 2012 at 10:08 am #

    Great explanation of a amazingly complex subject. Thanks.