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How Noodles & Company created so much buzz around a new menu item

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Noodles & Company’s Nick Filler is part of our lineup, and he’s going to share a case study on how they created incredible buzz around a new menu item using just a sharpie and a T-shirt.

As a preview, we spoke with Nick and asked for a few ideas on how they did it. What we covered:

  • How giving ownership at the store level is key to making this work
  • Why it’s important to keep it simple
  • Nick’s all-time favorite word of mouth story

Listen to Nick’s interview:

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