We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a case study on how Maker’s Mark has built their incredible ambassador program.
As a preview, we interviewed Todd and asked him about the ingredients that go into such a huge fan following. What we covered:
- A quick overview of Todd’s three keys to developing brand advocates.
- Why avoiding becoming a “rewards program” is an important component of creating brand ambassadors.
- Why Todd tells so many people about a small restaurant in Louisville.
Listen to Todd’s interview:
Register and learn more about the Word of Mouth Crash Course: Click here