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How Maker’s Mark earns true brand ambassadors

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a case study on how Maker’s Mark has built their incredible ambassador program.

As a preview, we interviewed Todd and asked him about the ingredients that go into such a huge fan following. What we covered:

  • A quick overview of Todd’s three keys to developing brand advocates.
  • Why avoiding becoming a “rewards program” is an important component of creating brand ambassadors.
  • Why Todd tells so many people about a small restaurant in Louisville.

Listen to Todd’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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