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How Don’t Mess With Texas became one of the most talked about ad campaigns of all time

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

GSD&M co-founder Tim McClure is part of our amazing lineup, and he’ll be teaching a case study based on the “Don’t Mess With Texas” campaign. Tim will share how they crafted a story that became the most successful anti-litter campaign in history, and one of the most talked about ad campaigns of all time.

As a preview, we spoke with Tim and asked for a sneak peek at his presentation. What he covered:

  • What it took to overcome Texans’ sense of their right to litter.
  • The three big ideas behind what it takes to create an ad campaign worth talking about.
  • A preview of Tim’s book and all the musicians he features that became word of mouth legends.

Listen to Tim’s interview:

Register and learn more about the Word of Mouth Crash Course: Click here

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