One of the biggest challenges in word of mouth marketing is giving people something to talk about. Your fans want to support you, but they may not know what to say.
One solution: Print the topic of conversation on the package (or stick it in the box, or write a blog, or hand out a flyer).
Check out the great label on Three Thieves’ Bandit Wine, explaining the benefits of the very green new Tetra Pak wine container. (Click the picture for a close-up.)
P.S. My in-laws don’t understand why I photograph our garbage.
Your parents have great garbage. Very educational, as well.
Great post – I love the design of the wine packaging. It just goes to show you how important good design is for word of mouth marketing, too!