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Free audiobook excerpt: How to create BtoB word of mouth

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post.

Word of mouth can work for any business, in any industry, selling any product. Yes, including you, BtoB brands.

Your talkers may be different, the topics a little modified, and the tools a little unique — but the fundamental principles of word of mouth are exactly the same as the BtoC folks.

In this excerpt from the audio edition of the Word of Mouth book, you’ll learn about BtoB word of mouth marketing and how you can get started today with a few simple techniques:

Love this excerpt? Order the complete audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your purchase of the audio edition of the Word of Mouth book to editor@wordofmouth.org and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your audiobook here.

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