I got this great email from the Keene Addington, CEO of one of my favorite Chicago restaurants, the Flat Top Grill.
Businesses make changes all the time, but they rarely take a moment to thank their customers…or even tell them what’s going on. Good communications is always important, especially a good thank-you.
I’m much more likely to respond to this email than a generic promotion. Remember: Your customers care about your business. Let them in and share.
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Thank You
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Andy,
Thank you very much for your response to our annual
survey. We have listened to your comments and have
taken action to help serve you better. As we strive
to make each of your visits enjoyable, we have made
additions to assist you, stirred up the menu to reflect
your favorite offerings, and made appropriate changes
to serve you better.
We are always looking for ways to enhance your dining
experiences with us and you replied with excellent ideas.
With your feedback, we have added more recipes to our
table menus to lend a hand in creating the perfect stir-fry.
You responses have shown us that the colored stick options
are the tool that you use most to customize your stir-fry.
We have kept in mind that the end of the line can be
puzzling and are working on ways to help ease your mind
and excite your taste buds. As a result of your great
ideas, we will be implementing simplified colored stick
signage toward the end of this year to further aid you
in your efforts to make a fresh and delicious stir-fry.
We continue to take the price of our offerings into
consideration and have not increased entree, appetizer or
dessert pricing since the end of 2004 to ensure that we
present you with affordable dining. We now offer a single
serving alternative to our ever-popular Triple Chocolate
Storm dessert priced at $3.99. There were various reactions
as to how our Asian Taste appetizers influence your dining
experience with us. With what we have learned, we know
your favorite Asian Taste and are simplifying the menu for
you. We now offer our signature Shrimp Ashley Rangoon and
have reintroduced Grilled Edamame for your enjoyment.
We continue to receive very positive comments from you and
appreciate your feedback. With your best interest in mind,
we have advanced our training and development programs to
reach the pinnacle of food and service execution for you.
We continue to focus on your total experience to guarantee
that every visit exceeds your expectations by renewing our
stores decor including food lines, updated bathrooms, new
banquettes, and modernized dining rooms with inviting new
designs.
Again, thank you for all your extraordinary feedback on our
annual survey. Your insightful comments and great ideas
always help us to better serve you with an incredible
create-your-own experience.
Appreciatively,
Keene Addington
CEO and Founder of Flat Top Grill
Chicago – North Ave.
319 W. North Ave.
Chicago IL – 60610
312-787-7676