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Fight for every unsubscribe

An email subscriber is incredibly valuable: They’ve given you permission to advertise to them, again and again. There’s no other kind of advertising like this where people ask for it.

When they want to unsubscribe, honor the request efficiently (or you’ll piss them off) … but you should make a good-hearted, good-humored attempt to keep them. Here’s a great example from BustedTees:

Busted tees unsub

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