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Fake reviews are like toupees. No matter how good you think it is, we all know.

Hey, all you fake review-writers: We know when you’re lying.

Don’t think you’re going to get away with it. It’s always obvious and you’ll always get caught. Why?

  1. It’s just not possible to write a fake review and sound genuine. People can tell. It never sounds right.
  2. A simple Google search instantly reveals a pattern of fakery.

Check out the examples below. What are the odds that dozens of people all reviewed the same pension company, in the same 4-month window? Every review sounds the same, and every reviewer is either anonymous or fake (you can tell a fake reviewer because there’s no picture and they’ve only written one review).

Friends, don’t do business with liars.

Steidle 1

Steidle 2

Steidle 3

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Comments

  1. Will Bontrager July 10, 2013 at 10:00 am #

    And they all have 5 stars :)

  2. Phil Cameron July 15, 2013 at 12:19 pm #

    I disagree with one point here “What are the odds that dozens of people all reviewed the same pension company, in the same 4-month window?”

    In my experience, often times when I come in to help a company out, one of the first things I do is set them up to encourage their customers, past and present, to leave reviews for them if they were satisfied. I also set them up to go forward with a process that keeps asking customers to review them.

    I also beg to differ about the “(you can tell a fake reviewer because there’s no picture and they’ve only written one review) ” remark. My point in this is if a company is actually putting an effort into asking customers to leave reviews on specific sites in order to build up their online presence and reputation, many of these customers would be first time reviewers, and may not take the time to put that extra effort into place.

    The best thing to do if you are trying to figure out whether or not a company is employing review fakers to boost its reputation is check out their Google Places page. If the reviewers here are all “a google user” and don’t have a picture, then you can safely assume the rest of the reviews are fake.