Andy Sernovitz's Damn, I Wish I'd Thought of That!

Word of Mouth Webinar June 30

As part of The Company Corporation’s Author Series, I’ll be presenting a free one-hour webinar on how to bring in new customers without spending money, as well as specific strategies to engage with consumers and generate positive word of mouth about your brand.

As always, we’ll get specific and you’ll learn where to start, how to make it successful, and practical, how-to steps you can use the very next day.

Key Details:

• Where: Webinar
• When: Tuesday, June 30, 12:00 PM (EST)
• Cost: Free
• Register: Click here

BrandSmart 2009: Brands@Work June 18, Chicago

Hosted by the Chicago American Marketing Association, Brands@Work will be a daylong forum focusing on branding thought leadership. Bonin Bough -- Pepsi's Director of Global Social Media -- and I will be speaking on a panel discussing social media and its affect on branding.

In addition to our panel’s emphasis on dialogue at work, other speakers' "at work" themes include:

• Simplicity
• Experience
• Revitalization
• Innovation
• Strategy
• Leadership

Key Details:

• Where: Chicago, IL
• When: Thursday, June 18, 8 AM - 4:30 PM
• Cost: $399 for members, $549 for nonmembers
• Register: Click here

Buzz 2009 Social Media for Associations July 9, Washington DC

As part of Buzz2009 Social Media for Associations in Washington D.C. on July 9, I’ll be giving the opening keynote presentation on the core concepts that drive word of mouth, the role of social media in WOM, and what associations can do to create buzz around the great work they do.

At this one-day event, I’ll be sharing the stage with Guy Kawasaki of Alltop.com, Jeremy Epstein of Never Stop Marketing, Maddie Grant, chief social media strategist for Social Fish, and many more.

In addition to my presentation, you’ll also learn how to:

• Recruit more members
• Energize your events
• Activate your community online
• Reinvent publishing with online content models
• Engage volunteers by leveraging your social capital
• Raise money through social fundraising and micro-donations
• Connect grassroots advocacy efforts with public conversations online

Key Details:

• Where: Washington D.C.
• When: Thursday, July 9, 8 AM - 4:30 PM
• Cost: $495 (Take $100 off with the discount code: BUZZ09AS)
• Register: Click here

Shop.org Webinar Series Feb 24, (Virtual)

On Feb. 24 I'll be leading a webinar for Shop.org members called, "Word of Mouth Marketing for Retail in 5 Simple Steps." The presentation will run from 1 - 2 PM (EST).

Joining me in the seminar will be Walmart's John Andrews as we cover:

• Finding the right people to talk about you
• Giving them something to talk about
• Creating tools to make it easier for them to talk
• Participating in the conversation
• Tracking and measuring results

Learn more.

New Zealand Marketing Association's Great WOM Experiment (Private Event) Feb 19, Virtual

In February I'll be presenting during a live video conference for the New Zealand Marketing Association's Great Word of Mouth Experiment.

It's an invite-only event bringing together New Zealand's most senior marketers to discuss word of mouth marketing, and I'm looking forward to the opportunity to talk about the role of WOM on the other side of the world.

Catalyst Ranch Match Books SeriesMarch 19, Chicago

You're invited to join us at Catalyst Ranch here in Chicago on March 19th from 6-8 PM where we'll discuss the freshly updated version of my book, Word of Mouth Marketing: How Smart Companies Get People Talking.

The event is part of Catalyst Ranch's series, Match Books, a quarterly review of books on business, innovation, and creativity to ignite the imagination.

Here are the details:

Date: Thursday, March 19th 2009, 6pm to 8pm
Where: Catalyst Ranch: 656 W. Randolph St, Suite 3W, Chicago, IL 60661
Cost: $30 or 2 (comparably priced) new children's books to benefit Room to Read
Why: To get good people to say great things about you!

Please RSVP to stacy@catalystranch.com, or give her a call at 312.207.1710

Learn more.

Kraft Foods (Private Event) Feb 27, Chicago

“Tutto cambia. Cambiamo tutto?” March 11, Rome, Italy

UPA will bring together the great thinkers of communication in an international Summit on communicating today.

The international Summit “Tutto cambia. Cambiamo tutto? Summit sul comunicare oggi” (All is changing. Are we changing everything?), will be held in Rome at the Auditorium Parco della Musica on 11th - 12th March 2009.

This meeting, organized by UPA (the Association that represents and protects the interests of Italian companies that invest in advertising - www.upa.it) in collaboration with AssoComunicazione, will be an opportunity for comparison and debate with the primary objective of creating a culture and circulating knowledge of the evolution of relations between companies, brands and consumers, taking in the different types of  media and fields.

In order to summarize these transformations and investigate future dynamics and scenarios, several of the most influential Italian and international thinkers, journalists and managers have been invited to take part in the Summit.

Learn more.

BMA Pre-Conference WOM WorkshopJune 10, Chicago

As part of the BMA's 2009 Annual Conference, I'll be giving a pre-conference word of mouth mini-course from 8 AM - 11 AM on Wednesday, June 10 here in Chicago.

If you've been interested in the Crash Course but haven't been able to afford or find the time for the full course, this is a great opportunity to learn some essential techniques to get you on your way to a simple, repeatable framework you can use to create revenue-generating word of mouth campaigns.

In this Pre-Conference Workshop, we'll cover how to:

• Use specific, practical strategies and concepts you can put to work the next day
• Find the right people to talk about you and your business (influencers and evangelists) and motivate them to sell your product for you
• Participate in the conversation: Ethical ways to insert yourself in the dialogue while avoiding the common (but easy-to-make) mistakes
• Guide your employees on how to play a role in these conversations — and what to do with the feedback they get
• Track and measure results to increase your word of mouth

Key details:

• Where: BMA's Annual Conference 2009, Chicago
• When: Wednesday, June 10, 8:00 - 11:00 AM
• Cost: $250 (Note: This does not include access to the full conference the following day)
• Register: Click here

Forrester (Private Event) May 5, (Virtual)

BlogWell San FranciscoJune 23, San Francisco

8 great case studies in corporate social media
BlogWell, 06/23/09, San Francisco
http://www.gaspedal.com/blogwell

Dell, Cisco, Wells Fargo, Intuit, SAP, and Kaiser Permanente share social media case studies at BlogWell San Francisco. Discussion include measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries and creating great content. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.

Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $250. If your company is thinking about or in the early stages of developing a social media presence, you absolutely need to be here. BlogWell is presented by GasPedal and the Blog Council.

Learn more and register: Click here.

USS Nimitz Blogger Tour (Private Event)May 29, Pacific Ocean

Memorial Sloan-Kettering Cancer Center (Private Event)July 8, New York

Ragan Corporate Communicators Conference May 7, Chicago

The Ragan Corporate Communicators Conference offers a one-stop educational experience for corporate communicators.

There conference includes five tracks, five pre-conference workshops, 42 sessions and two post-conference workshops where expert communicators from organizations such as ComEd, Marriott International, the Department of Defense, Mayo Clinic, IBM and Wells-Fargo will share industry insights.

I'll be keynoting the Public Relations & Marketing Communications track (Track 4), which focuses on blending traditional PR strategies with new media applications to improve word of mouth, coach executives to be willing and excited during a transition, and know how to respond to a crisis effectively.

Learn more.

BrandSmart 2009: Brands@Work June 18, Chicago

Hosted by the Chicago American Marketing Association, Brands@Work will be a daylong forum focusing on branding thought leadership. Bonin Bough -- Pepsi's Director of Global Social Media -- and I will be speaking on a panel discussing social media and its affect on branding.

In addition to our panel’s emphasis on dialogue at work, other speakers' "at work" themes include:

• Simplicity
• Experience
• Revitalization
• Innovation
• Strategy
• Leadership

Key Details:

• Where: Chicago, IL
• When: Thursday, June 18, 8 AM - 4:30 PM
• Cost: $399 for members, $549 for nonmembers
• Register: Click here

Buzz 2009 Social Media for Associations July 9, Washington DC

As part of Buzz2009 Social Media for Associations in Washington D.C. on July 9, I’ll be giving the opening keynote presentation on the core concepts that drive word of mouth, the role of social media in WOM, and what associations can do to create buzz around the great work they do.

At this one-day event, I’ll be sharing the stage with Guy Kawasaki of Alltop.com, Jeremy Epstein of Never Stop Marketing, Maddie Grant, chief social media strategist for Social Fish, and many more.

In addition to my presentation, you’ll also learn how to:

• Recruit more members
• Energize your events
• Activate your community online
• Reinvent publishing with online content models
• Engage volunteers by leveraging your social capital
• Raise money through social fundraising and micro-donations
• Connect grassroots advocacy efforts with public conversations online

Key Details:

• Where: Washington D.C.
• When: Thursday, July 9, 8 AM - 4:30 PM
• Cost: $495 (Take $100 off with the discount code: BUZZ09AS)
• Register: Click here

SmartBrief Staff Pesentation (Private Event) July 9, Washington D.C.

Alticor (Private Event) March 30, Chicago

Sysco (Private Event) April 21, Columbus, Ohio

Google Author Series (Private Event) May 19, Chicago

Chicagoland Entrepreneurial Center (Private Event) April 15, Chicago

National Restaurant Assoc. Marketing Executives Group Panel (Private Event) May 15, Chicago

GE (Private Event) April 14, (Virtual)

National Restaurant Association May 16, Chicago

Free Teleconference - Guy Kawasaki & Andy Sernovitz Nov 18, 5pm ET

Guy Kawasaki.  You know...the legendary entrepreneur, venture capitalist and irreverent pundit on "all things business."  Need I say more?

Join us for a free call on Tuesday, Nov 18 at 5pm ET.

I will be featured as a guest expert, along with Guy and 

• Pam Slim, author of Escape from Cubicle Nation, entrepreneur and veteran blogger
• Rich Sloan, co-author of Startup Nation, veteran entrepreneur and founder, StartupNation.com

This call will feature Guy's brand new book, Reality Check, and show you how to ignore business fads and how to stick to commonsense, time-tested business practices.

http://www.guykawasakibooktour.com  <-- GRAB YOUR SEAT

If you haven't heard Guy, please tune in to this call.  He has a talent for giving entrepreneurs the "no bull shitake" version of what really works in business.  That means that you will get straight-up advice that has been time-tested by Guy himself.  Check out Guy's book here 

(Go ahead and register for the call, even if you can't make it live.  Elizabeth, host and founder of AuthorTeleseminars.com, will send you a recording of the call after it is over.)

Reserve your spot here

Andy Sernovitz & Seth Godin Free Teleconference Nov 7, 1pm ET

Nov. 7, live and free:  Join me with Seth and Rich Sloan as part of Seth's audio book tour. Full details here. 

Hear Seth Godin, Rich Sloan and Andy Sernovitz Reveal Why It’s More Productive, Powerful and Profitable To Be a Leader! 

Today, you have an opportunity – a chance to make a difference and to lead others while doing it. It’s easier, more fun and more profitable than you think. But, only if you choose to lead instead of follow… 

On Friday, November 7th at 1pm Eastern Time, meet NY Times bestselling author, Seth Godin, and learn why it’s more profitable, powerful and productive to be a leader rather than to sit back and do nothing. You’ll discover why you already have the skills you need to make an incredible difference and how you can start leading right now. 

You’ll not only hear from Seth, but get to hear from two inspiring leaders who know exactly what it means to effectively lead a tribe: 

• Rich Sloan, co-author of Startup Nation and founder of StartupNation.com 
• Andy Sernovitz, author of Word of Mouth Marketing and creator of Word of Mouth Marketing Association

Register free.

Razorfish (Private Event) March 17, Chicago

JSH&A Private Event Nov 20, Chicago

Chicago Convention and Tourism Bureau Jan 15, Chicago

Chicago Convention and Tourism Bureau

Online Success Institute Oct 17, Virtual

Fantastic training for eBay store owners.  Hear the best word of mouth advice from my eBay Live! keynotes.  More info.

National MS Society Nov 7, Chicago

www.nationalmssociety.org

BlogWell: How Big Companies Use Social Media Oct 28, San Jose

8 great case studies in corporate social media
BlogWell, 10/28/08, San Jose
http://www.gaspedal.com/blogwell

Unprecedented insight on social media and corporate blogging from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Topics like measuring ROI, managing teams, legal issues, working with agencies and creating great content. From GasPedal and the Blog Council.

Word of Mouth Crash Course Dec 10, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.\

More information:  events.gaspedal.com

Word of Mouth Crash Course Nov 6, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

Microsoft (private event) Nov 11, Seattle

Microsoft (private event) Oct 14 Seattle

PR University October 16, Audio Conference

Mastering Word of Mouth PR: How to Use Powerful Digital and Grassroots Tools to Drive Brand Loyalty, Media Coverage and Sales

This exclusive, dial in PR University audio conference takes place on Thursday, October 16th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes some of the nation's leading media relations experts: 

• Bob Pearson, Vice President, Communities and Conversations, Dell
• Andy Sernovitz, CEO, GasPedal; Founder, Word of Mouth Marketing Association; Author, "Word of Mouth Marketing: How Smart Companies Get People Talking;" Lecturer, Northwestern University; Publisher, "Damn, I Wish I'd Thought of That"
• Mike Manuel, Social Media Strategist, Voce Communications

This 90-minute interactive call will give public relations professionals actionable tips and practical ideas for using digital "word-of-mouse" marketing through search engines, Web video, forums, social networks, blogs and other social media to promote messages and brands. It will also address case studies and real examples of high-impact, low-cost offline and online word-of mouth campaigns -- and how to duplicate their successes. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference: 

Learn more

Word of Mouth Crash Course Jan 21, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

Blog Council Unconference Oct 29, San Jose

http://blogcouncil.org/bc3/

Blog Legal Issues Teleconference Jul 24, 1pm EST

Forward to your lawyer!

SETTING EMPLOYEE BLOGGER AND SOCIAL MEDIA POLICIES
Presented by the Blog Council and Practising Law Institute
Thursday, July 24, 1pm ET 

This event is normally $299 to participate. Get a discount here. 

The Blog Council periodically hosts calls with the Practising Law Institute to address the legal issues associated with blogging and social media at the corporate level. This is just one part of our continuing effort to share best practices and explore the issues in a productive and private environment.

This briefing is essential for attorneys who are drafting new employee communications policies or amending existing rules.

Join Blog Council CEO Andy Sernovitz, attorney Jennifer Rappoport of Winston & Strawn LLP and Roxane Marenberg, Senior Director, Legal Employment Services for Cisco Systems as they share the best practices and key learnings they've gained setting and advising on policies for blogging and social media at the corporate level.

Learn answers to questions such as:

• What rules do employees follow when commenting on other blogs?
• Can an employer limit what individuals say on their own blogs?
• What do you do when thousands of your employees are already on Facebook?

This call is accredited by the PLI. Participants may be eligible for CLE credit depending on state requirements.

More info

WOMMA Free Teleconference July 16, call-in

I'm excited to be presenting on one of WOMMA's Word of Mouth Wednesday teleconferences on July 16.  Free for WOMMA members, cheap for everyone else.   

Word of Mouth the Easy Way:  How to Get Started

Find out how you can have more word of mouth tomorrow morning. Word of mouth marketing doesn't have to be a complicated, expensive campaign. There are dozens of easy, inexpensive ways to get people talking. Dial in to this teleconference and learn the 5Ts Framework for creating WOM and a zillion fantastic things you can do today.

Sign up here

Word of Mouth Crash Course July 30, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

Word of Mouth Crash Course Oct 9, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

 More information:  events.gaspedal.com

San Francisco AMA Jun 26, San Francisco

Learn about word of mouth marketing in San Francisco.

I'll be doing a rare public appearance in San Francisco on June 26 for the SF AMA.  Most of my speeches are private or expensive - this is your chance to see my popular keynote for only $50.  I know it will sell out, so please RSVP soon.

Website

Word of Mouth Crash Course Sep 4, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

Microsoft (private event) Aug 11, Seattle

National MS Society Aug 13, Chicago

Website

e-Dialog Client Summit Sep 26, Boston

Website

JSH&A Public Relations (private event) Jun 4, Chicago

Website

Webinar with Michael Port and Keith Ferrazzi May 14, Call-in

Join me, along with Michael Port, Keith Ferrazzi and Stephanie Diamond for a call on Wed, 5/14 at 3pm ET.

We'll discuss Michael's new book, Beyond Booked Solid, and reveal what it takes to build and grow a successful business that allows you to live your life your way. In addition to hearing Michael talk about how he built a wildly successful consulting and training company you'll learn from:

• Keith Ferrazzi, author of Never Eat Alone
• Stephanie Diamond, former AOL Marketing Director and author of Web Marketing for Small Businesses

Can't make the live call?  Go ahead and register anyways, so you can get access to the recording of the call.

Full details here: http://www.michaelportteleseminar.com