Andy Sernovitz's Damn, I Wish I'd Thought of That!

Blog Legal Issues Teleconference Jul 24, 1pm EST

Forward to your lawyer!

SETTING EMPLOYEE BLOGGER AND SOCIAL MEDIA POLICIES
Presented by the Blog Council and Practising Law Institute
Thursday, July 24, 1pm ET 

This event is normally $299 to participate. Get a discount here. 

The Blog Council periodically hosts calls with the Practising Law Institute to address the legal issues associated with blogging and social media at the corporate level. This is just one part of our continuing effort to share best practices and explore the issues in a productive and private environment.

This briefing is essential for attorneys who are drafting new employee communications policies or amending existing rules.

Join Blog Council CEO Andy Sernovitz, attorney Jennifer Rappoport of Winston & Strawn LLP and Roxane Marenberg, Senior Director, Legal Employment Services for Cisco Systems as they share the best practices and key learnings they've gained setting and advising on policies for blogging and social media at the corporate level.

Learn answers to questions such as:

• What rules do employees follow when commenting on other blogs?
• Can an employer limit what individuals say on their own blogs?
• What do you do when thousands of your employees are already on Facebook?

This call is accredited by the PLI. Participants may be eligible for CLE credit depending on state requirements.

More info

WOMMA Free Teleconference July 16, call-in

I'm excited to be presenting on one of WOMMA's Word of Mouth Wednesday teleconferences on July 16.  Free for WOMMA members, cheap for everyone else.   

Word of Mouth the Easy Way:  How to Get Started

Find out how you can have more word of mouth tomorrow morning. Word of mouth marketing doesn't have to be a complicated, expensive campaign. There are dozens of easy, inexpensive ways to get people talking. Dial in to this teleconference and learn the 5Ts Framework for creating WOM and a zillion fantastic things you can do today.

Sign up here

Word of Mouth Crash Course July 30, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

San Francisco AMA Jun 26, San Francisco

Learn about word of mouth marketing in San Francisco.

I'll be doing a rare public appearance in San Francisco on June 26 for the SF AMA.  Most of my speeches are private or expensive - this is your chance to see my popular keynote for only $50.  I know it will sell out, so please RSVP soon.

Website

Word of Mouth Crash Course Sep 4, Chicago

I'm hosting a great private class to teach word of mouth marketing. It’s practical and hands-on course. In one intense day, you will:

• Master the five steps of word of mouth marketing
• Construct an action plan that your company can start using the very next day
• Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
• Know how to translate word of mouth marketing into real ROI
• Participate in an active, intense day of practical brainstorming (not boring theory)
• Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information:  events.gaspedal.com

Microsoft (private event) Aug 11, Seattle

JSH&A Public Relations (private event) Jun 4, Chicago

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Webinar with Michael Port and Keith Ferrazzi May 14, Call-in

Join me, along with Michael Port, Keith Ferrazzi and Stephanie Diamond for a call on Wed, 5/14 at 3pm ET.

We'll discuss Michael's new book, Beyond Booked Solid, and reveal what it takes to build and grow a successful business that allows you to live your life your way. In addition to hearing Michael talk about how he built a wildly successful consulting and training company you'll learn from:

• Keith Ferrazzi, author of Never Eat Alone
• Stephanie Diamond, former AOL Marketing Director and author of Web Marketing for Small Businesses

Can't make the live call?  Go ahead and register anyways, so you can get access to the recording of the call.

Full details here: http://www.michaelportteleseminar.com

KemperSports (private event) July 31, Chicago

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Sunstar Americas (private event) May 15, Chicago

Boise Blogger Lunch Apr 11, 2008, Boise

Tac Anderson and a group of Boise bloggers have kindly offered to host blogger meet-up lunch during my visit this week.  Join us it you're in Boise!

More info here

Thanks Tac!

ALI Social Media Summit '08 Jun 9, Chicago

I'll be speaking at the ALI Social Media Summit:

How To Make Social Media, Including Word Of Mouth, Work For Your Organization

The rise of social media has made word of mouth one of the most important, most effective, and most ethical ways to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. These communications tools are equally as important – and effective – for internal communications, employee teams and building internal support. This session will focus on how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.

This presentation will get hands-on and specific. Beyond the theory of social media, participants will learn specific steps to make social media work for them (including tons of real-world examples):

Website

eBay Live! 2008 Jun 21, Chicago

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Satmetrix (Private Event) Mar 13, San Francisco

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Aloha Social Media Summit Mar 18-19, Hawaii

Dave Taylor and Andy Beal are hosting a sure-to-be fantastic event in Hawaii.  This is something unusual.   You'll get a full day of social media and blog training, along with one-on-one consulting time.  It's limited to 28 people and should be fascinating.

Like an idiot, I'll be participating via video from Chicago where it's nice and cold.

Also - I have a top secret discount code that will save you $300.

Learn more here

PR News Webinar Mar 31

I'm pleased to be joining Ogilvy's Virginia Miracle and Golin-Harris's Idil Cakim on my second webinar for PR News.

Here are the details:

Now more than ever, knowing how to engage your customers and foster brand enthusiasts is what will separate your organization from your competitors. Recognizing that word-of-mouth marketing is a powerful and cost-effective tool in your communications arsenal, PR News has designed a nuts and bolts workshop to help you build your reputation and bottom line through savvy Word of Mouth strategies.

   

Word of mouth is such a commonly used phrase, but the truth is, very few companies are effectively using this tactic to advance their standing in the marketplace. Spend 90 minutes at this March 31st Webinar and you’ll see how Word of Mouth will work for you.

   

At this Webinar, you’ll get case studies of companies using word of mouth marketing to boost reputation, media exposure and sales, and you’ll learn how to:

   

       

• Identify the Influencers in your markets
       
• Create and maintain customer evangelists
       
• Execute effective viral marketing communications
       
• Implement online vs. offline word of mouth tactics
       
• Use online conversations to spread your company’s message
       
• Use social networks to your advantage
       
• Set up online communities, loyalty programs, blogs and other WOM techniques
       
• Learn the 5 steps of a good viral campaign – Talkers, Topics, Tools, Talking Parts and Tracking
       
• Boost sales through Word of Mouth PR and marketing
       
• Make PR lead the conversation with customers and other stakeholders
       
• Measure your word of mouth techniques
       
• Choose the best low-cost tools for tracking Word of Mouth
       

Website

AMA Webcast (Free!) Apr 23

I'm doing a rare live, free webcast for the American Marketing Association.

Tune in to Marketing News Radio and ask your own questions of this dynamic author with our call-in feature. The first FIVE callers will receive a free autographed book.  If you aren't able to dial in on the day of the show, please email your questions prior to the show, radio@ama.org.

Toll Free, U.S. & Canada: 877.474.3302
Outside U.S. & Canada: 858.678.8958

Website

Customer Service is the New Marketing Conference Feb 4, San Francisco

I'm quite looking forward to attending (but not speaking at) this fascinating conference.  As a professional speaker, it's rare for me to attend an event just for fun, but this one has an important message.

Learn how smart organizations are turning customer service from just a cost center into an engine for building culture and creating evangelists.

This conference brings together innovative business leaders from several industries to share tips and suggestions about how they got their own organizations to do customer service differently. Confirmed speakers include Tony Hsieh, CEO of Zappos; Alex Frankel, author of "Punching In"; Michael Murphy, head of customer service for Virgin; Robert Stephens, founder of The Geek Squad; and many more below.

I'll be bringing free books for attendees.

Website

Tech Data (private event) Apr 18, Chicago

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Blood Centers of America (Private Event) Apr 23, Chicago

CUNA Mutual Group Discovery Conference Jun 19, Hollywood, Fl

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Financial Publishers Association Webinar (Private Event) Apr 04

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National Restaurant Association Show May 18, Chicago

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KemperSports (private event) Feb 27, Chicago

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Innovations in online shopping

I just keynoted the Shop.org Strategy & Innovation Forum.  The most interesting people in the world of online retail are here, speakers and attendees. 

You can follow the sessions on the official conference blog here.  Josh Hallett is leading/doing the live blogging with his usual excellent skill, and the photography too.

• Full blog 
• Coverage of my keynote 
• Photos by Josh Hallett

Related: Why you should provide live blog coverage of your events.

BazaarVoice Social Commerce Summit May 28, Austin

The smartest people in the world of online reviews and consumer generated media will be at the BazaarVoice conference.  This company is changing the entire ecommerce landscape -- if you sell online, you should work with them.  (I'm totally biased, I'm an advisor to the company.

Confernece details here

Plus ... I get to finally meet Ze Frank.  He speaks for me here:

Click To Play

PodCamp NYC 2.0 Apr 24-26, Brooklyn

PodCamps are awesome!  Join the unconference movement -- you won't regret it.

One of my few NYC speeches in a while ... totally free.

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AMA South Florida Dinner Mar 6, Ft. Lauderdale

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Pacific Coast Builders Conference 2008 Jun 26, San Francisco

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Mayo Clinic (Private Event) Jan 28, Minneapolis

AMA Oregon May 22, Portland

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Microsoft (Private Event) May 21, Seattle

Microsoft (Private Event) Mar 13, Seattle