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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
I’m 11 screens into trying to buy a laptop — and I get offered a video camera.
Now I’m going to leave the order process to go research these cameras and see if it’s a good deal.
They better hope I come back.
Lesson: When you’re close to closing a sale, don’t do anything (no exceptions) to distract the buyer. Look at the Amazon shopping cart. No links, not even back to Amazon.
I’ll bet your extra income from the extra add-on doesn’t make up for the abandoned shopping carts.
Learn to be a great word of mouth marketer.
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You can have amazing word of mouth, and I can help you do it.
My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
My companies:WordofMouth.org: 
Learn to be great at word of mouth marketing.
SocialMedia.org: We're the community for social media leaders at the world's greatest brands.
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[...] for some reason, they’re abandoning before they can convert. Why? Often it’s due to too many distractions on the page, or maybe your calls to action aren’t as compelling as they should be. If it’s a case of the [...]
[...] for some reason, they’re abandoning before they can convert. Why? Often it’s due to too many distractions on the page, or maybe your calls to action aren’t as compelling as they should be. If it’s a case of the [...]