I’m busy. Your competitor put the price right on their website.
Why do you think I’m going to do the extra work of calling you? (Because of your stock-photo headset hottie?)
Lesson: Every competitor is a click away. Don’t expect your customers to jump through hoops for you.










Great post! With complex B2B products it can be a problem as there are a lot of variables that affect the price. But, like you, I’ll search until I find someone who posts a basic price as a reference.
Speaking of which, I see the price of your book. But what are your speaking and consulting rates? Can’t find ‘em on the site
@Russ – LOL!