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“Contact us for a quote!”

imageNope.

I’m busy. Your competitor put the price right on their website.

Why do you think I’m going to do the extra work of calling you? (Because of your stock-photo headset hottie?)

Lesson: Every competitor is a click away. Don’t expect your customers to jump through hoops for you.

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Comments

  1. Russ Somers July 14, 2010 at 9:01 am #

    Great post! With complex B2B products it can be a problem as there are a lot of variables that affect the price. But, like you, I’ll search until I find someone who posts a basic price as a reference.

    Speaking of which, I see the price of your book. But what are your speaking and consulting rates? Can’t find ‘em on the site ;)

  2. Paul Squires July 14, 2010 at 12:02 pm #

    @Russ – LOL!