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Comment to win a free copy of “Word of Mouth Marketing: The Comic Book”

Word of Mouth Marketing: The Comic BookWord of Mouth Marketing: The Comic Book is the fast, fun, illustrated version of the NYT bestselling Word of Mouth Marketing: How Smart Companies Get People Talking.

We created the comic edition as an alternative way for busy front-line workers, sales teams, and marketers to learn the essential word of mouth skills. Plus, it was just plain fun to make.

Want your very own copy?

Comment with your favorite word of mouth marketing story of all time. (Big or small, complicated or simple, world famous or never-before-covered.)

We’ll pick our 10 favorite comments and send the authors a free, signed copy to read and share.

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Comments

  1. Bogdan June 24, 2013 at 3:11 pm #

    “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it”. – David Meerman Scott

    “The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information” – Tim O`Reilly

    “the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions” – Danielle Sacks

  2. Rahul June 24, 2013 at 3:25 pm #

    I read the book, and then I shared my copy with our President (he still has not returned it; I confirmed that it is because he is still using it!).

    Recently we found that a prospect was seeking public references for our company and products on LinkedIn, but because we are in the business of competitive intelligence, we have a policy against disclosing who our clients are, and are specific about how and where we promote ourselves. None of our clients were responding to this public post either because they consider their intelligence vendor to be proprietary information.

    Because your WOMM book advised me that the conversation should never go ignored, I found a way to publicly address the question without giving away any proprietary information about clients, without advertising products, and while publicly promising to arrange for private references. Now all I have to do is supply those references and I’ve made good to that prospect, and who knows how many others! The president also liked the solution.

    I like this story because it is simple, and easy, and speaks to personal integrity over company policy. It is real people addressing real people who work for different companies.

  3. Mike Trenshaw June 24, 2013 at 9:37 pm #

    The hardest thing to me about word of mouth marketing was the simplest rule – starting with “Hello, I’m Mike Trenshaw” Shyness gets your marketing nowhere!~

  4. Tim Murphy June 25, 2013 at 5:39 pm #

    My wife owns a physical therapy clinic (MotionWorks Physical Therapy) in Wisconsin. It’s still early, but she’s really starting to get some word of mouth marketing traction. She’s a fantastic physical therapist, so that obviously helps, but she also goes out of her way to excite her patients and give them something to talk about. She sends all past patients a birthday card on their birthday. She asks patients what type of music they like and then plays that type of music during their appointments (she has a Sonos music system coupled with Pandora to do this). If a patient is pregnant, she’ll buy them a baby gift, if they have an event, she’ll attend it. She really cares about her patients and it shows.

    She’s impressed enough patients, that she was recently named the Wisconsin Physical Therapist of the Year (a patient nominated award). This has really helped to accelerate her word of mouth marketing. The local paper wrote a very nice article about her, which helped, but it also gives her patients an easy and efficient way to spread the word about her. Instead of thinking how to describe how good she is, they just say she’s the Wisconsin Physical Therapist of the year!

  5. Valerie June 25, 2013 at 11:36 pm #

    Currently my favorite story is told by Lewis Howes in his eBook Linked Networking, where he talks about how after about 6 months on LinkedIn he got a job offer, was interview for a reality show, got to play in a celebrity soccer game and got a speaking engagement. Mostly as a result of his networking on LinkedIn.