1> Amazon: Let Your Customers Write Your Catalog 2> eBay: Let Your Customers Stock Your Shelves 3> Plastic: Let Your Customers Write Your News 4> Check It Out: Stinky Condiments 1> Amazon: Let Your Customers Write Your Catalog Amazon doesn’t just have a huge selection of stuff to buy; customers rate the products and freely […]
#4.12: Taking Orders: The “PrintingForLess.com” Issue
July 16, 2003
Ordering small print jobs is usually nothing but trouble. Take a look at PrintingForLess.com; it shows how a low-tech web site and a good team can create miracles of convenience. 1> Make It Easy to Order 2> Put Help At the Customers’ Fingertips 3> Give Quick Feedback 4> Put Humans Where They Matter 5> Check […]
#4.11: The “Web Pages That Sell” Issue
June 16, 2003
Enjoy a few lessons from the experts at Optimost, who test different versions of web pages to find tactics that generate the most sales. 1> Unclutter Your Key Action Areas 2> Rearrange Items On The Page 3> Experiment With The Mundane 4> Check It Out: Experiment With Optimost 1> Unclutter Your Key Action Areas If […]
#4.10: The “Coolest Ways To Advertise” Issue
May 27, 2003
1> Photos That Talk To Your Customers 2> Banner Ads That Expand 3> Jumping Right Off The Page 4> Check It Out: Old School Weight Watchers 1> Photos That Talk To Your Customers How can you make Saddam Hussein, George Bush, and an orangutan talk to visitors to your web site? Pulse lets you do […]
#4.09: The “Business Blogging” Issue
April 9, 2003
Blogs are the hottest new form of web publishing. Did you know they can also be used to significantly increase traffic to your web site? 1> What: Blogs For Your Business 2> Why: Higher Search Engine Ranking For Free 3> When: Frequent Publishing Attracts Fresh Leads 4> How: Learning To Blog 1> What: Blogs For […]
#4.08: The After the Sale Issue
April 1, 2003
Your relationship with a new customer begins after they press the checkout button. Think beyond the sale to keep customers happy. 1> Provide Post-Purchase Problem-Solvers 2> Find Friends to Feature In Your Forms 3> Invite Involvement In The Interim 1> Provide Post-Purchase Problem-Solvers Ever take the time to fill out a rebate, only to curse […]
#4.07: Spread The Word The Gap’s “Casting Call” Issue
March 18, 2003
Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]
#4.07: Spread The Word The Gap’s “Casting Call” Issue
March 18, 2003
Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]
#4.06: “Clever Contests” – The BankRate.com Issue
March 11, 2003
Learn how to run a contest on the cheap, promote usage of your site, and get your message out to thousands of new customers. 1> Share The Work, Share The Prize 2> Facilitate Forwarding to Friends 3> The More You Ask, The More You Get 4> Get A Partner To Pick Up The Tab 5> […]
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