See Andy's other stuff:

Contact Me >>

Archive | Newsletter RSS feed for this section

#4.13: The “Let Your Customers Do It” Issue

1> Amazon: Let Your Customers Write Your Catalog 2> eBay: Let Your Customers Stock Your Shelves 3> Plastic: Let Your Customers Write Your News 4> Check It Out: Stinky Condiments 1> Amazon: Let Your Customers Write Your Catalog Amazon doesn’t just have a huge selection of stuff to buy; customers rate the products and freely […]

Comments Off on #4.13: The “Let Your Customers Do It” Issue - Read & Join the Conversation

#4.12: Taking Orders: The “PrintingForLess.com” Issue

Ordering small print jobs is usually nothing but trouble. Take a look at PrintingForLess.com; it shows how a low-tech web site and a good team can create miracles of convenience. 1> Make It Easy to Order 2> Put Help At the Customers’ Fingertips 3> Give Quick Feedback 4> Put Humans Where They Matter 5> Check […]

Comments Off on #4.12: Taking Orders: The “PrintingForLess.com” Issue - Read & Join the Conversation

#4.11: The “Web Pages That Sell” Issue

Enjoy a few lessons from the experts at Optimost, who test different versions of web pages to find tactics that generate the most sales. 1> Unclutter Your Key Action Areas 2> Rearrange Items On The Page 3> Experiment With The Mundane 4> Check It Out: Experiment With Optimost 1> Unclutter Your Key Action Areas If […]

Comments Off on #4.11: The “Web Pages That Sell” Issue - Read & Join the Conversation

#4.10: The “Coolest Ways To Advertise” Issue

1> Photos That Talk To Your Customers 2> Banner Ads That Expand 3> Jumping Right Off The Page 4> Check It Out: Old School Weight Watchers 1> Photos That Talk To Your Customers How can you make Saddam Hussein, George Bush, and an orangutan talk to visitors to your web site? Pulse lets you do […]

Comments Off on #4.10: The “Coolest Ways To Advertise” Issue - Read & Join the Conversation

#4.09: The “Business Blogging” Issue

Blogs are the hottest new form of web publishing. Did you know they can also be used to significantly increase traffic to your web site? 1> What: Blogs For Your Business 2> Why: Higher Search Engine Ranking For Free 3> When: Frequent Publishing Attracts Fresh Leads 4> How: Learning To Blog 1> What: Blogs For […]

Comments Off on #4.09: The “Business Blogging” Issue - Read & Join the Conversation

#4.08: The After the Sale Issue

Your relationship with a new customer begins after they press the checkout button. Think beyond the sale to keep customers happy. 1> Provide Post-Purchase Problem-Solvers 2> Find Friends to Feature In Your Forms 3> Invite Involvement In The Interim 1> Provide Post-Purchase Problem-Solvers Ever take the time to fill out a rebate, only to curse […]

Comments Off on #4.08: The After the Sale Issue - Read & Join the Conversation

#4.07: Spread The Word — The Gap’s “Casting Call” Issue

Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]

Comments Off on #4.07: Spread The Word — The Gap’s “Casting Call” Issue - Read & Join the Conversation

#4.07: Spread The Word — The Gap’s “Casting Call” Issue

Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]

Comments Off on #4.07: Spread The Word — The Gap’s “Casting Call” Issue - Read & Join the Conversation

#4.06: “Clever Contests” – The BankRate.com Issue

Learn how to run a contest on the cheap, promote usage of your site, and get your message out to thousands of new customers. 1> Share The Work, Share The Prize 2> Facilitate Forwarding to Friends 3> The More You Ask, The More You Get 4> Get A Partner To Pick Up The Tab 5> […]

Comments Off on #4.06: “Clever Contests” – The BankRate.com Issue - Read & Join the Conversation