You’re about to spend two days at an industry conference. Here’s how to make the most of it. 1> Everybody else is here to meet people too Don’t be shy. When you see someone you want to meet, go right up and introduce yourself. They wouldn’t be here if they didn’t want to meet people. […]
#5.19: The “Steal From The Best” Issue
June 29, 2005
You don’t need to reinvent everything. Take the best ecommerce techniques from great companies that have figured it out. 1> Copy Page Designs 2> Steal Security Systems 3> Loot Their Law Firm 4> Check It Out: Plagiarism or Inspiration? 1> Copy Page Designs “User Interface Design” is the science of understanding how consumers interact with […]
#5.18: The “Connect With Communities” Issue
June 22, 2005
Online communities are an easy-to-implement way to connect with customers, lower costs, and build loyalty. 1> Communities Save Support Costs 2> Cultivate Customer Heroes 3> Sell Tastefully 4> Start Today – It’s Easy 1> Communities Save Support Costs Want to cut your support costs in half? Let your customers find answers to their problems on […]
#5.17: The “What You Don’t Need” Issue
June 9, 2005
Simplify everything for increased sales. Lose the excess baggage that weighs down your business. 1> Google Keeps It Clean 2> Too Many Answers To A Simple Question 3> Lose The Links 4> Check It Out: “Call To Action” 1> Google Keeps It Clean Did you ever think how amazing it is that Google has kept […]
#5.16: The “Help New Customers Switch” Issue
June 2, 2005
You spend a fortune trying to reach new customers — but are you blocking them and preventing a sale? 1> Setup Fees Are Silly 2> Absorb Your Competitors 3> Turn Tryers into Buyers 4> Check It Out: Word of Mouth Marketing Association 1> Setup Fees Are Silly Why are you charging a setup fee to […]
#5.15: The “How NOT to Do a Trade Show, WebTrends” Issue
July 28, 2004
Leading analytics provider, WebTrends, helps us all learn how to improve our web traffic. They also gave us a lesson in how NOT to get the most out of a trade show. 1> Don’t Be Too Appealing 2> Be Ready to Pitch 3> Sort Prospects as You Go 4> Follow Up With the Live Leads […]
#5.14: The “Removing Obstacles” Issue
June 28, 2004
Make it as easy as possible for your customers to do business with you. Unnecessary obstacles will scare away a potential sale. 1> Amazon vs. eBay 2> The Perfect Form 3> Get in the Middle 4> Check It Out: Pop-Up Punks 1> Amazon vs. eBay EBay is usually considered the best place to sell your […]
#5.13: The “All You Need Is Love” Issue
June 18, 2004
Customers want to connect with your company, and each other. Make that connection and you’ll create huge group of happy regulars. 1> Let Your Customers Do the Selling 2> Connect Your Customers 3> Advertise the People, Not the Product 4> Check It Out: This Is Broken 1> Let Your Customers Do the Selling A picture […]
#5.12: The “Don’t Get Screwed” Issue
June 11, 2004
There are plenty of quick talking cons on the net that are ready to bilk you out of your hard earned dough. Staying ahead of the scammers can be a full-time job. 1> Domain Registration Thieves 2> Phishing Fraudsters 3> Affiliate Abusers 4> Check It Out: One Stop Fraud Shop 1> Domain Registration Thieves Everyone […]
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