Andy Sernovitz | Damn, I Wish I\'d Thought of That!

1 > Send a confirmation message 2 > Get them to opt-in to your list 3 > Develop a follow-up series 4 > You’ve got to see this: An Email Newsletter How To 1 > Send a confirmation message If you perform any sort of transaction on your site, send an email confirmation to your [...]

1 > Catalog inserts to drive email subscriptions 2 > Online subscriptions for offline catalogs 3 > Adding email addresses to your house list 4 > You’ve got to see this: GasPedal’s CEO Dinner III 1 > Catalog inserts to drive email subscriptions Build your email subscription list by inserting tear-out email subscription postcards in [...]

1 > Subject line matters 2 > Write your email like an executive 3 > Get to the point 4 > Rules of email attachments 1 > Subject line matters It’s common for executives to receive hundreds of emails a day, so you better make sure your email stands out among the others. Among the [...]

1 > Get them to your booth 2 > Delay them while you have them 3 > Do anything to get their address 4 > You’ve got to see this: More great trade show ideas 1 > Get them to your booth What’s the point of buying expensive exhibit space when no one knows you [...]

1 > Design a logo around your URL 2 > Make your Web address prominent 3 > Integrate your product into your promotion 4 > You’ve got to see this: Innovative marketing tips 1 > Design a logo around your URL Artist Peter Max puts his Web site address in his logo. If the URL [...]

The folks at eUniverse, an entertainment site, have mastered the Refer-a-Friend technique. We felt it worthwhile to write about their thorough take on viral marketing by examining the successful elements of this program. 1 > Ongoing demographic collection 2 > Forward to multiple friends 3 > Upgrade them to your family of publications 4 > [...]

1 > Boost your banner response rates 2 > Add new features and maintain objectives 3 > Increasing value on vital real estate 4 > You’ve got to see this: Give a little love 1 > Boost your banner response rates Was your banner campaign a bust? One of the reasons for declining response in [...]

1 > Copy familiar interfaces 2 > Remove the animation 3 > Don’t require a password 4 > You’ve got to see this: Priceless guide 1 > Copy familiar interfaces Don’t reinvent the wheel — identify the successful sites and mimic their interfaces. Some companies have spent hundreds of hours and thousands of dollars hosting [...]

1 > Zero-cost virtual workplace 2 > Inexpensive, professional surveys 3 > Get rid of the tech, keep the features 4 > You’ve got to see this: Drive readers to action 1 > Zero-cost virtual workplace Use a bulletin board as a community builder for your site’s visitors or create a secure communication center between [...]