When you find fans and communities that have true, dedicated passion, it’s your job to support them and keep them going. Make them happy, and these powerful talkers will bring in everyone else for you. How a few marketers are doing it:

1. With an online library
2. With helpful instructions
3. With a dedicated channel
4. Check it out: The Restart Page

1. With an online library

Sometimes what enthusiastic communities need most is a home base to share their passion, knowledge, and geeky details. That’s what Foot Locker’s Sneakerpedia does for shoe nerds. Just like the name implies, it’s essentially Wikipedia for shoes. Through it, fans can browse thousands of shoes, edit entries, and create their own articles about shoes they love. They’ve also created a Sneakerpedia blog and Twitter account to keep the community talking.

The lesson: A lot of enthusiastic talker groups need your help with a simple place to share their passions and meet others like them.

Learn more: Ad Age

2. With helpful instructions

A great way to support your fans’ obsessions is to help them do what they love a little better. You could go all out with detailed guides and training, or you could just post some simple instructions. Beer brewer Stella did it with their video on how to pour the perfect beer. It includes 9 steps like “The Sacrifice” and “The Beheading” that bartenders and connoisseurs should follow when pouring any brew. Their video has some high-end production value, but the content is straightforward and easy for beer lovers to forward, share, and talk about.

The lesson: Help the super-fans by giving them tips, tricks, and how-to’s to help them do what they love even better.

Learn more: PSFK

3. With a dedicated channel

Sometimes all the super-passionate fans really want is access. The more they get to see, touch, or experience the brand they love, the better. That’s the idea behind Burger King’s Whopper Lust channel. They actually created a channel on DirecTV to air endless footage of a spinning Whopper. For each 5 minutes people watch and respond to prompts, they get a voucher for a burger. The idea is a great way to give Burger King fans a new topic to share and forward — and who knows, all that subliminal burger spinning might have created a few new obsessive fans too.

The lesson: Support your fans by doing your best to give them non-stop access to whatever it is they love so much.

Learn more: AdWeek

4. Check it out: The Restart Page

Check out this throwback site to relive the restarts of classic operating systems from Apple and Microsoft.

Check it out: The Restart Page

Great marketers aren’t just looking for the new and shiny — they’re also looking at how to get the most out of what they already have. Here are a few examples to inspire you:

1. For recruiting
2. For innovation
3. For competition
4. Check it out: Events from your birth year

1. For recruiting

Finding new, talented people to join your team can be expensive and time consuming. But you already have a pool of potential candidates who know you and believe in what you do: your customers. And not just that, but because they’re coming in to your store and buying your stuff, you’ve also got a lot of opportunities to reach them. IKEA is doing this by inserting clever job ads in their packaging. These ads resemble their distinct instruction manuals and include “career instructions” to “assemble your future.” It’s a great way for IKEA to find potential recruits among their loyal customers, and because they’re including the ads in their own packaging, there are no postage or insertion costs.

The lesson: When trying to recruit smart people, start by thinking about the groups who already know you, know what you do, and want to see you succeed.

Learn more: Trend Hunter

2. For innovation

Before investing in outside consulting for ideas and innovation, put your own team in a situation where they can do it. It can be hard to do it when they’re caught up in the day-to-day operations of keeping the business running, which is why programs like Yelp’s “Hackathons” are so great. For these annual events, Yelp gives their engineers a break from their everyday jobs to collaborate and build something new. The results range from hacks to make their office printer quieter to fundamental changes in how Yelp displays reviews.

The lesson: You already have some fantastic talent on your team. Are you giving them enough opportunities to show it off?

Learn more: Yelp Blog

3. For competition

If you find yourself in a situation where you have more square footage than you can fill, use the opportunity to bring in a complementary business that can attract new customers. That’s what Sears is doing with extra space in their sprawling stores. Through the program, Sears has already leased hundreds of thousands of square feet to everything from grocery stores to health clubs to clothing retailers. It’s a smart use of existing resources. Not only does it help with cut costs, but it also helps pull in new customers in space that would otherwise sit empty.

The lesson: Instead of just accepting underperforming or unused retail space, turn it into a marketing asset by bringing in a great business partner.

Learn more: The Wall Street Journal

4. Check it out: Events from your birth year

Here’s a fun way to spend a few minutes. Just type in your birth year (or any year) and this site will walk you through the major political and pop culture events from the time.

Check it out: What Happened in the Year of My Birth?

Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A few things smart marketers are doing it with:

1. Soup cans
2. Football teams
3. Twitter accounts
4. Check it out: Self-destructing links

1. Soup cans

It doesn’t get much more generic than tomato soup, but Heinz recently found a way to make theirs special by making it personal. Through Facebook, you could customize the messaging on a can and send it to a friend. For about $2, people were sending personalized soup to friends, posting pictures of them on Twitter, and sharing the campaign with everyone — and all for a product you can find in nearly every grocery store.

The lesson: You can get people excited about even the most everyday of products by making it easy for them to make it theirs.

Learn more: We Are Social

2. Football teams

In a time when some franchises are struggling to stay afloat, the NFL’s Green Bay Packers are thriving. It’s partly due to their on-field success over the past few years, but it’s also a result of giving fans so much ownership in the team. One way they do it is by selling stock. And while the stock itself has no actual resale value, shareholders get a certificate to display, attend annual meetings, have voting rights, and have the chance to meet team executives. This year they raised more than $62 million by selling 250,000 shares. In fact they sold so many, they opted to make an additional 30,000 shares available.

The lesson: While most teams are lobbying for tax dollars, the Packers are showing how it can be done by allowing fans to take real ownership in the team.

Learn more: USA TODAY

3. Twitter accounts

Would you turn your Twitter handle over to fans? What about to an entire country? That’s what Sweden’s tourism bureau is doing with their @Sweden account. Every week, a new citizen takes over control and can tweet about whatever they want. So far, guest tweeters have shared everything from personal stories to jokes about the Pope. There have been a few critics of the project, but it’s also raising a ton of interest in Sweden’s Twitter account and has gotten a whole new crowd thinking about tourism in their country.

The lesson: Your marketing is much stronger when your fans and followers help you do it.

Learn more: The Next Web

4. Check it out: Self-destructing links

Need to send someone a password or a private link but don’t want to have copies of it lingering around? This site helps you create a one-time link that self-destructs after a single use.

Check it out: One Time Secret

This issue is all about little, simple ideas that can lead to big things. How it can be done:

1. To check out dogs
2. To watch the game
3. To share an annual report
4. Check it out: Live tweets from WWII

1. To check out dogs

Small gestures and features can make a big difference in the experience your customers have. A great example of how this can work is Harvard Medical’s program that lets staffers and students check out a dog for 30 minutes. It’s a process similar to checking out a book, and the reservations fill up fast. It’s a small pilot program, but in just four months a lot of people have taken advantage of it and it’s making a real difference.

The lesson: What little thing could you add — cuddly animals, great music, extra comfy chairs — to change your shopping experience?

Learn more: Harvard News

2. To watch the game

Smart marketers are always looking for simple, little ways they can get more customers in the door during otherwise slow times. Austin’s Alamo Drafthouse theater does it by showing Texas college football games in their theaters. There’s no cost to attend (they make money on the drinks and food people order), but you can reserve your seat by pre-ordering a $5 drink voucher. This small addition to their programming schedule gives the local community a big reason to go to the theater at a time they wouldn’t normally.

The lesson: Look at your slowest times and poor sellers to experiment with small tweaks like this that can completely change customer behavior.

Learn more: Alamo Drafthouse

3. To share an annual report

When was the last time anyone was excited about an annual report? Progressive’s report is a lot like the ones you see from other companies, but they add one small difference: Each year, they commission an artist or group of artists to interpret the theme of the report. This year with the help of artist Aaron Koblin, Progressive set up a simple site where people could draw their own cars to add to the “single lane super highway.” So far, more than 21,135 people added cars to this virtual road — which is about 21,000 more than the average number of people who look at anyone’s annual report.

The lesson: You don’t have to reinvent your content to make it sharable. Sometimes just adding a little personality, humor, or artwork can give it the boost you’re hoping for.

Learn more: Adverblog

4. Check it out: Live tweets from WWII

For all the history geeks out there, you can follow along as WWII unfolds by following @RealTimeWWII. As they say in their bio, they’re live tweeting the war as it happens on this date and time in 1940 — and for six years to come.

Check it out: RealTimeWII

Sometimes just changing the way you share, phrase, or position content and ideas can make all the difference. How a few smart marketers are saying it right:

1. When asking for donations
2. When apologizing
3. When preparing for zombies
4. Check it out: Kids’ drawings made realistic

1. When asking for donations

If you’re hoping for a donation (or a sale, a subscription, etc.), don’t forget the most important part: asking for it. In a study of the Salvation Army, researchers compared passively ringing a bell to actively asking for a contribution. The result was a 75% increase in donations when volunteers asked, “Hi, how are you? Merry Christmas. Please give today.” Think about your online shopping carts, your sales pitches, and your email marketing — are you remembering to ask for it?

The lesson: Asking the customer to take action can generate immediate results. And even when the sale doesn’t happen, you’ll learn a ton from objections you weren’t getting before.

Learn more: Neuromarketing

2. When apologizing

Apologies are opportunities. Everyone makes mistakes, but your response is what people really care about. When a recent video of a FedEx driver throwing a customer’s package appeared on YouTube, their SVP of Operations quickly posted a video and blog post with the title, “Absolutely, Positively Unacceptable.” There’s no vague language or policy explanations — it’s a straightforward, genuine response to what was quickly becoming a huge PR crisis. The video has nearly 500,000 views and because it came out so quickly, most of the discussions have now shifted to how great the response was.

The lesson: When you find yourself needing to apologize to your customers, remember this plain-spoken example from FedEx as a guide on how to do it right.

Learn more: Church of the Customer

3. When preparing for zombies

How you describe and name your products can make a big difference in how the world sees them. It’s as much about what you say as what you’re actually selling. That’s why Gerber recently released an “Apocalypse Kit” of tools and knives designed to help you survive a zombie apocalypse. It’s the same set of items you might use on an outdoor adventure or keep around the house, but the name makes it something completely different — something you get for friends as gifts and show off to others.

The lesson: Try giving an old product new life with some repackaging, reorganizing, or renaming.

Learn more: Gizmodo

4. Check it out: Kids’ drawings made realistic

This fantastic project will forever change how you see kids’ sketches and doodles. In his new book, The Monster Engine, illustrator Dave DeVries takes children’s doodles and adds color, texture, and shading to bring their characters to life.

Check it out: Elezea

Your content is more powerful and more sharable when it’s personalized with your fans and followers. How you could do it:

1. On a billboard in Times Square
2. On your new website
3. On a fancy bottle of tap water
4. Check it out: Passive Aggressive Notes

1. On a billboard in Times Square

There are few places to better show off your supporters than to put their face on one of the highest-trafficked areas in the country. LIVESTRONG did just that for more than 20,000 fans as part of their effort during this summer’s UN Summit to make cancer a global health priority. It was simple for fans to participate — they just had to upload a photo — and it helped send a powerful message to world leaders by showing them the real people behind LIVESTRONG’s movement.

The lesson: Your story is more powerful when you let your fans tell it for you.

Learn more: LIVESTRONG

2. On your new website

That new thing you’re building, launching, or unveiling could be a whole lot more interesting for your fans if they were involved in it — even if only in a small way. Dutch news site Recensiekoning did a big countdown for the launch of their new site, and anyone who tweeted about it had their Twitter photo added to the countdown screen. It was a simple promotion, but fans loved it. So many people got involved, Recensiekoning became a trending topic in the Netherlands and the site temporarily crashed.

The lesson: If you can keep it simple and fun, your fans are happy to help spread the word about your new project (and how they’re involved in it).

Learn more: WebInkNow

3. On a fancy bottle of tap water

Would you pay for tap water? What if that tap water belonged to Rihanna, Taylor Swift, or Robin Williams? And what if the bottle it came in had their face on it? That’s the concept behind UNICEF’s latest promotion for their Tap Project which asks people in high-end restaurants to pay for tap water to help bring clean water to kids around the world. In their celebrity campaign, every person that donated at least $5 was entered to win a bottle of water from a celebrity’s home faucet. The bottles themselves looked like something expensive vodka would come in and featured the mug of each celebrity whose house it came from.

The lesson: A generic celebrity endorsement is one thing. But when you make it this personal, it’s more fun for them and much more interesting for everyone else.

Learn more: The Dieline

4. Check it out: Passive Aggressive Notes

This site is a fantastic compilation of some of the best passive aggressive notes used in office, roommate, and family battles.

Check it out: PassiveAggressiveNotes.com

When it comes to creating an amazing shopping experience, Austin’s Mellow Johnny’s bike shop thrills customers and creates an atmosphere where people eagerly drag in their friends. When you’re considering buying a bike in this town, it’s the first place everyone recommends.

How you could have similar success:

1. Do it all
2. Make waiting part of the fun
3. Give them reasons to come back
4. Make it a community
5. Build trust

1. Do it all

When you buy a bike from anywhere, there are always add-ons you’re going to need. Lights, a basket, and a lock are typical necessities. Any retailer is happy to sell these to you, but at Mellow Johnny’s, they’ll install them right there on the spot at no charge. Sure, it means they have to spend more time on each customer, but that’s the point. Every customer walks out ready to ride and eager to talk about the great service they just received.

2. Make waiting part of the fun

As customers, we don’t like to wait — unless the waiting is actually fun. While they’re working on your bike, you’re encouraged to tour Mellow Johnny’s. Beyond row after row of bike, there’s gear to check out, they give you some great coffee, the staffers chat with you, and there’s even an extra floor devoted to fancy and rare bikes. You feel less like a customer and more like a tourist visiting a bike museum.

3. Give them reasons to come back

When you leave Mellow Johnny’s with a new bike, they make it clear they want you back. They give you vouchers for complimentary tune-ups, coupons for coffee from their cafe, and discounts you can use on gear and equipment. You leave with a fistful of reasons to start planning your next visit.

4. Make it a community

Austin cyclists know Mellow Johnny’s as something more than a bike store. To many of them, it’s a community hub. Every morning they host group rides you can join, they’ll help you store your bike during the day, and for a buck you can use their showers. It’s a place to hang out, to meet up, and to make new cycling friends.

5. Build trust

Underneath the well-designed store, the great bikes, and the community vibe, what really makes people talk about Mellow Johnny’s is trust. The staff are experienced and dedicated cyclists. They know what bike you really need, and they’re not going to try to up-sell you on anything else. There’s no pressure, they take the time to find the right fit, and you’re encouraged to try before you buy. Nobody hesitates to recommend this place because they know their friends will be treated right.

Movember is the annual, worldwide charity movement dedicated to changing the face of men’s health through moustaches. Men start clean-shaven on November 1st and grow their moustache for 30 days while raising funds and awareness.

This year they raised an astonishing $105,938,245 — and all from grassroots, individual support. It’s one of the greatest word of mouth campaigns of all time, and these are just a few of the great ideas you should borrow from it:

1. Make it visible
2. Make it fun
3. Make it easy
4. Check it out: How Rickard’s beer grew a moustache

1. Make it visible

The hardest part of raising money for a cause is walking up to someone and asking them for money. But with Movember, the moustache is the word of mouth trigger. Instead of participants starting the conversations, their friends, family, and co-workers are doing it for them by asking what’s up with the facial hair. Like LIVESTRONG’s bracelets, Movember’s moustaches are highly-visible, irresistible word of mouth conversation starters.

The lesson: Find the biggest challenge your talkers face in starting conversations and get rid of it.

2. Make it fun

Most meaningful causes are about serious problems in society — hunger, disease, poverty — and Movember’s focus on men’s health is no different. But their central moustache theme and the playful ways of getting both guys and girls involved are just plain fun. And the results speak for themselves: More than 850,000 people participated. You simply can’t rally this many people to talk about a sickness the same way you can a moustache.

The lesson: The cause may be serious, but the fundraising shouldn’t be.

3. Make it easy

The easier it is to tell a friend about you, the more people do it. In less than 30 seconds, you could set up your Movember page and invite friends to join. Asking for donations was simple, too. Everyone was given a unique URL they could Tweet and post to Facebook, and Movember offered ready-to-go emails that just needed you to input addresses. All of this is a whole lot easier than circulating a pledge form, going door-to-door, or running a 5K.

The lesson: If it’s harder than it has to be, it’s costing you a lot of conversations.

4. Check it out: How Rickard’s beer grew a moustache

If you’re going to join a cause like this as a marketer, go all the way. That’s what Molson’s brand Rickard’s did. They made it easy for Movember teams to challenge each other with friendly competition, they created a promo video for the cause, and they even added moustaches to their beer cans! This is a fantastic example of how to get involved and make the most of a great cause, even if you’re not the original creator of it.

Check it out: Love Good Beer

Every business wants a steady stream of traffic, but that means every customer is overloaded with offers, incentives, and pitches to get their attention. It takes smart marketing to get through the noise and to keep your customers coming back. Here are a few ideas to help you do it:

1. Use your leftovers
2. Fix their bikes
3. Lead a cause
4. Check it out: Are You Watching This?!

1. Use your leftovers

Freebies, giveaways, and contests are tools brands frequently use to keep fans interested in their online communities. Most aren’t worth talking about, but Philadelphia creative agency Red Tettemer actually did it with a bit of spring cleaning. They had a bunch of leftovers from projects they began giving away on their Facebook page, something they eventually called “SWAG FOR ALL.” Through it, fans claimed items like flip-flops, T-shirts, bus passes — even groceries. It was all stuff the agency had laying around, and they turned it all into a great reason to keep coming back to their Facebook page.

The lesson: Giveaways can be a great way to keep your fans coming back — but it doesn’t have to be expensive or complicated. You’ve probably already got all you need to do this.

Learn more: Facebook

2. Fix their bikes

How can you keep customers coming back, even if they don’t use your core product? One way is to look at what they’re doing to see if there’s a natural way you can support it. At Statoil ASA — a Danish chain of gas stations — they’ve started installing bike service stations. These service stations take up unused wall space at the existing stores and offer complimentary air, water to wash your bike, and even a loaner care kit with oil and tools for small repairs. The concept is a great way for the company to stay relevant in areas that are rapidly becoming cyclist communities and to keep customers coming in — even if they’re not there to buy gas.

The lesson: What could you do with your unused space and extra resources that could bring in a whole new segment of customers?

Learn more: Iconoculture

3. Lead a cause

Bring fans and customers back to your store by making it about more than just another shopping trip. That’s what Starbucks is doing with their Create Jobs for USA initiative. It’s a massive project that will pool donations from customers, employees, and everyday citizens by effectively turning each of their 7,000 stores into a donation hub. Funds raised will be used to support low-interest loans, grants, and tax credits to small businesses. Starbucks estimates that with every $5 raised, the program will be able to lend $35 — 98% of which is expected to be paid back and recycled for future loans.

The lesson: When it’s bigger than shopping — when it’s a real cause worth getting behind — it creates a big reason for customers to keep coming back.

Learn more: CNN

4. Check it out: Are You Watching This?!

This is a great tool for sports fans. Using simple charting, Are You Watching This?! tracks which games are getting exciting in real-time. You can even set it up to alert you with the score, time left, and channel to turn on if a game is getting really good.

Check it out: Are You Watching This?!

Great word of mouth isn’t the result of dumb luck or chance — it takes effort, planning, and a little experimentation from you. How you could help people talk about you:

1. With a special group
2. In the office
3. For great perks
4. Check it out: The kerning game

1. With a special group

Creating a special group for your best customers can be a great way to inspire them to talk about you. On your second anniversary of being a customer, Zappos sends you an email with an invitation to join their VIP program. Members get perks like expedited returns, fast shipping, VIP points and badges, and even a special website and phone number to shop with. Most of these perks don’t add any extra work for Zappos, but it’s a great way to make customers feel great — and to surprise them with a whole new reason to talk.

The lesson: Giving your customers special status and VIP access is a fantastic reason for them to tell a friend about you.

2. In the office

To help fans talk about you to a lot of people,think about when they’ll have the best chance to do it. Red Bull recently focused on the office for this. But instead of targeting the higher-ups (who already have an inbox full of stuff), they sent packages of energy drinks to interns. They also included a handwritten note and an official “Red Bull Intern of the Hour” desk certificate. The result was a bunch of excited — and caffeinated — interns showing off their Red Bull honor to the entire office.

The lesson: Help your fans talk about you by giving them the tools to do it when they’re around a lot of people.

Learn more: PSFK

3. For great perks

The right incentives can be powerful motivators for your talkers. The obvious route is to use money and discounts, but for most businesses, this isn’t the best way to get real fans talking. The National Hockey League’s L.A. Kings have this figured out. They’ve added some features to their website to track who is doing the most talking and sharing, and their rewards include signed merchandise, personalized messages from players, behind-the-scenes videos, and private arena tours. As their VP of Marketing says, “All the things you can’t buy, we want to be able to reward them with.”

The lesson: Financial incentives can make things awkward for your talkers. But the true fans — the ones you really want talking about you — are motivated by getting stuff they can’t get anywhere else.

Learn more: Mashable

4. Check it out: The kerning game

Think you’ve got a great eye for type, spacing, and alignment? This addictive online game is a great way to put those skills to the test.

Check it out: KERNTYPE

It’s simple. If people can’t find you, it’s hard to spend money with you. For all the businesses looking to be a little more accessible to the world, here are a few ideas on how to do it:

1. For your community
2. For your customers
3. For your prospects
4. Check it out: Can I Stream It?

1. For your community

Every company should make an effort to be there for their community (online or off), but for some businesses it’s critical. Local newspapers, for example, depend on their communities for story leads, information, and support. That’s a big reason behind the Winnipeg Free Press’ branded cafe. Through it, the public has direct dialog with the newspaper staff and can pick up some coffee and locally-sourced organic dishes while doing it.

The lesson: Earning the trust and respect of your community takes a lot of interactions — but it pays off with amazing support you can use in good times and bad.

Learn more: Winnipeg Free Press

2. For your customers

Making it easier for customers to find you and buy your stuff means more success. This is typically more natural for an online business, but offline companies can do it as well (without staffing for 24 hours). French baker Jean-Louis Hecht got so tired of people disturbing him wanting to buy bread after hours, he installed an oven that can dispense fresh baguettes at any time. In the first month he had it installed, he sold more than 1,500 of them! Sure, it took an investment in equipment, but the idea proves that if you sell something great, you should explore any way possible to be more available for your eager customers.

The lesson: Don’t give up in the face of obstacles like your location or your hours of operation when they’re making it hard to get your stuff to more people.

Learn more: Springwise

3. For your prospects

When customers are comparing who to buy from, a big factor can be how easy it is to reach you. This is especially true in the legal field, and Chicago’s Levenfeld Pearlstein law office goes all out to make their attorneys easy to contact. On their website they have a complete list of their staff with links to their LinkedIn profiles, their email addresses, their direct phone numbers, downloadable PDF profiles, video interviews of them, and downloadable vCards. All of those options combined might seem like overkill, but it sends a clear message to anyone looking for an attorney that they want you to reach out to them.

The lesson: If you’re making it hard for potential customers to reach you, that’s not giving them a lot of confidence for what being an actual customer would be like.

Learn more: Levenfeld Pearlstein

4. Check it out: Can I Stream It?

Speaking of availability, have you seen Can I Stream It? It’s a handy site you can use to find out if a movie you’re hoping to see is available for streaming on Netflix, Hulu, or Amazon. And if it isn’t, you can sign up to be notified when it is.

Check it out: CanIStream.It

This issue is all about smart ideas organizations, brands, and campaigns do to add some good in the world. What to think about:

1. Make it a mystery
2. Go where people need you
3. Show off their honesty
4. Check it out: Cash Cats

1. Make it a mystery

Add some surprise and anticipation to your business with a little mystery. For inspiration here, check out what the “Do Good Bus” does. This mobile volunteer unit travels around L.A. helping people in need — but with this twist: You don’t know what you’re doing until you get on the bus. This makes every trip an adventure, and co-founder Rebecca Pontius says the mystery removes preconceived notions, judgments, and anxiety for volunteers

The lesson: Look for easy, fun ways to keep something a secret, to surprise them, or to make it a mystery. People love talking about this stuff.

Learn more: GOOD

2. Go where people need you

Instead of blowing your budget on a big ad or expensive sponsorship, try doing something good with those resources that fans will love you for. CamelBak, for example, goes to festivals around the country during the summer and sets up a booth where they’ll fill anyone’s water containers (from any brand). No matter what time of day it is, they’ve got thirsty festival-goers lined up, comparing water packs, talking about the brand, and chatting with CamelBak reps as they fill up.

The lesson: If your ad or sponsorship isn’t thrilling people like this, you need to try again.

3. Show off their honesty

Sometimes a great way to do good is to simply show your customers how great they already are. Australia’s NAB bank did a series of experiments to do just this. They had a barista intentionally give back more change than she should, they planted wallets in a public park, and they dropped $20 bills on a busy street. The whole project — which was part of their campaign arguing that honest Australians deserved an honest credit card — resulted in three videos showing the consistent kindness of complete strangers, and each has been shared thousands of times on Twitter and Facebook.

The lesson: Your fans, talkers, and customers are naturally good. Sometimes you just need to remind them to make them feel great (and to talk about you).

Learn more: NAB

4. Check it out: Cash Cats

Thought there wasn’t any room for another cat site on the web? Think again!

Check it out: CashCats.biz