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Newsletter #983: The “It’s Not an Ad” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that […]

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Newsletter #982: The “Lessons from American Giant” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When one Slate reporter wrote “This Is The Greatest Hoodie Ever Made” about American Giant’s heavyweight hoodie, it seemed like pretty […]

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Newsletter: #981: The “Recruiting” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new talent, it’s easy to get buried in the pile of other job ads out there or […]

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Newsletter: #980: The “Donations” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best kind of marketing is the kind that does something great for the world. Whether you’re giving to a great […]

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Newsletter: #979: The “Ask Your Fans” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The term “user-generated content” sounds ironically robotic. Why? Because when your fans contribute something to your brand, it makes them feel […]

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Newsletter: #978: The “Crazy Stuff” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A brewery with hip-hop albums, a noodle company with a cab service, and a restaurant with a TV series might seem […]

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Newsletter: #977: The “Make It Seriously Easy” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We often suggest making stuff easier for your customers. People like simplicity and convenience. But you don’t have to do anything […]

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Newsletter: #976: The “Go Outside” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s easy to get caught up in viral videos and social media campaigns when you’re imagining how to get your customers’ […]

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Newsletter: #975: The “Upcycled” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recycling stuff for your products isn’t just for green or eco-friendly businesses — it can also be a great marketing strategy. […]

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