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Ask for help from your fans. Be specific.

Your customers love you. They want you to win. They want you to thrive so they can keep buying your stuff.

But have you asked them for help? Given them an action step?

This is a secret of political organizing: Don’t ask for generic support. Ask for a single action. Just one. (Then another. Then another.)

Generic fandom is nice. But most people don’t know what you need, or how to start.

Try this: Ask your customers to write a review. Tell them it’s important before the holidays. Don’t give an incentive, just ask them to do it. They’ll do it!

Here is a simple postcard example from the folks at Bacon Salt (click for a close up):

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  1. Tinker, Tailor, Candlestick Maker: Four Tips for the Small Business Jack-of-All-Trades | Small Business Insurance Finder - April 15, 2010

    […] Customer Relations: You have customers; if you’re lucky (actually, if you’re really good at what you make or do), you have a community of loyal customers—so loyal, that they’re fans and want to help you. But they likely don’t even know how. So how can you help them help you? Tell them. Give them talking points—and action items. For example, you might ask them to talk to their local supermarket about carrying your brand of bacon salt! […]