Your email signature is an incredible way to tell people about what you’re promoting — without being too promotional. It’s an unobtrusive way to feature a message that is specifically targeted at people that you’re already communicating with.
Add up how many emails you send each day. Think about how many emails your entire team sends. And then realize that those emails are all going to active, interested readers who already have a relationship with you.
Every time we do a conference, everyone in the company puts an event promo in their emails. We hit almost 1,000 people every day this way.
My current signature is too long, but I wanted to let everyone know about the new book. I was also frustrated with the number of people who don’t know what I do for a living, so I explained it: