Andy Sernovitz's Damn, I Wish I'd Thought of That!

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Word of Mouth Marketing:
How Smart Companies Get People Talking

Foreword by Seth Godin,
Afterword by Guy Kawasaki

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Damn, I Wish I'd Thought of That

Marketing doesn't have to be so hard.

We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.

GasPedal's word of mouth marketing consulting services will get people talking about you. Our advice is always affordable, easy to execute, and delivers results in less than 60 days.

GasPedal clients are incredibly intelligent, effective executives with suspiciously good looks and excellent taste. They include AIG, ABC, Kimberly-Clark, Sprint, Polo, TiVo, and many more.

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...

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