The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards.
Here’s why people are talking about it:
- It’s fun, unexpected, and buzzworthy.
- It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out.
- It’s meant to be given away. If you wrap 10 gifts, 10 people will ask you about Markers’ Mark.
- It reaches many people. If you give those gifts at a party, everyone in the room will be talking about it.
Instead of creating a word of mouth stunt or sending a cheesy promotional item, think about how you can give your talker something to give their friends that will get a whole room talking.
Great post Andy. You and Greg Sielstra (pyromarketing.com)shared similar ideas with us when you (Andy) wrote about customizing business cards for our companies & clients taking example on what Flickr can help us do. Thanks for taking time to share your tips with us.
P.S: Sent u a mail to talk about how eager Im to read ur last book on WOM marketing. See on one of ur post that u have review the cover page. That’s really cool! But I can’t get it online coz I don’t owe any cards. Hope u’ll find time to see what u can’t do for me.
Have a nice buzzworthy day!
Flore