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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
Life has been rough lately for home builders.
Gibson Design Group got their attention with a nice gift that recognizes their struggles … and the fact that they might need a drink!
Remember Andy's rule of corporate gifts: If it's not worth talking about, it's not worth sending.
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You can have amazing word of mouth, and I can help you do it.
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Unique… but couldn’t sending a note about “weathering the storm” along with a traditional New Orleans drink be taken the wrong way to those who might not appreciate the connection to Katrina? Sure, the drink itself is named “Hurricane,” but it acquired its name long before the storm destroyed the city. Perhaps the choice of a different drink might be equally worthy of talking about without the possibility of offending people. Margarita or mojito kits anyone?
And to Andy’s point, if you are at all “in to” spirits or cocktail culture then this gift basket is kind of bad because the rum is low end junk and Pat’s cocktail mix is strictly a tourist thing.