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Andy Sernovitz | Damn, I Wish I\'d Thought of That!
Damn, I Wish I\'d Thought of That! – Andy Sernovitz Blog – Unusually Useful Ideas for Smart Marketers. A great, practical blog that will help you use word of mouth marketing, social media, viral marketing, blogs, buzz, evangelism, and more.
The family restroom at IKEA is quite cozy:
It shows off their products nicely. And it can turn a 2-kids-crapping-and-screaming-at-the-same-time experience into a calm surprise.
Every person who walks into that bathroom tells someone. 50 people a day, 18,000 people a year.
Homework: Find one simple thing at your company that you can make surprisingly nice.
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My book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Book site | Amazon
My keynote speeches about word of mouth marketing and social media, will leave your group energized, educated, entertained, and enthusiastic about the power of word of mouth.
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Great marketing idea. A clean and comfortable bathroom says volumes about any business. I’ve stopped eating or shopping at places that have dirty or scrungy bathrooms. It shows how much the company cares about their customers and what they think about their business overall. Thanks for sharing.
I’ve never been a fan of cloth in anything in the bathroom, especially the floor. How often are they going to need to change that rug. Gross.