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3 steps to better word of mouth

At the Shop.org Summit in Denver last week, I ran into BloomReach‘s Justin Fogarty who asked me to share a few tips brands can use to get more people talking about them.

My advice? Start with these basics that most brands miss:

  1. Just ask: Happy customers are glad to talk about you — but they don’t just wake up one day and decide to do it.
  2. Make it easy: Make your content really, really easy to share.
  3. Give up some control: Customers are going to talk about you in their own voice and in their own way. It’s not going to be scripted or perfectly on-brand, and that’s OK.

Watch Justin’s video:

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