BlogWell: How Big Brands Use Social Media is our amazing social media conference series — and if you haven’t been to one yet, you’re missing out. Our next one is in Dallas on January 24 and features an amazing lineup of social media leaders. If you haven’t yet, you can register here for your chance to meet them [...]
Archive | December, 2011
If you distrust your employees this much, a sign isn’t what you need
Saw this sign (7 of them!) at a store in Ft. Myers, FL:
Are you giving word of mouth enough credit?
Most companies under-measure word of mouth. If you don’t ask correctly, most customers won’t answer “word of mouth” when you ask how they heard of you. In this example from Zipcar, at least three of these answers are word-of-mouth-related. But if you asked them if WOM is important, they may not even realize that they’re [...]
Did you notice that bit.ly is now bitly.com?
I blogged last year about how dumb it is to base your brand on a domain controlled by the Libyan government — or any other country where you don’t have a presence or a practical way to enforce your rights. And we all know that Libya hasn’t been what you’d call a great place to [...]
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