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Archive | November, 2011

How to WOW your fans when things go wrong

I had tickets to see Galactic at Stubbs here in Austin. (If you don’t know either of them, you need to do some urgent research.) The opening act cancelled before the show. I had never heard of them – and actually had no idea that there was an opening act. But I got an email [...]

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Newsletter #857: The “8 Ways to Make a Charity Promotion Worth Talking About” Issue

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most businesses do some sort of charitable partnership, which is great. But, unfortunately, most aren’t worth talking about and don’t get [...]

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You can’t make everyone happy. Learn to know who matters.

You can’t be all things to all people. Some customers are going to love you, some are going to hate you. You have to learn which customers matter. Some deliver high profits with low time/money cost. Some are more work, but they are strategically useful. And some are going to eat up all your resources [...]

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