Do you make ads so good that people send them around as inspirational messages? Do you make ads so good that people watch them weekly? Do you even try? When you create a TV ad, you’re paying to send a message to millions of people. You have an obligation to go for greatness. Example: I [...]
Archive | November, 2011
You are a good person
When a dry cleaner offers a free cleaning to someone going on a job interview, it’s not just a promotion. It’s an honorable, human gesture that says something good about them — and why you should support them as more than a business, but a member of your community. What true service can you provide [...]
Have a personality
Show that you’re human. Share a little humor. Your customers will love you for it. Bonus: Competitive advantage. Most companies are completely unable to stop the corporate speak or keep their lawyers out of the communications. You win if you’re the company that your customers can relate to.
Support moustaches and support men’s health by donating now
Did you know that one in every two men will be diagnosed with cancer in their lifetime? Scary stuff, certainly. But as it turns out, about 1/3 of all cancer deaths could be prevented if we lost some weight, ate better, became more active, and got regular check-ups. That’s where moustaches come in. Every year [...]
Your secret source of free market research
Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website. People who know the victim know there [...]
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