“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, [...]
Archive | October, 2011
How to turn a negative into a positive
Trying to sell something that isn’t as good as the competition? Flip it around. Take your worst attribute or the thing you’re lacking — and make it the feature. You’ll stand out. And you’ll quickly discover that not every customer wants the same thing that everyone else is trying to sell.
How Livestrong gets their supporters to do more
If you want your fans to help you, be specific. People are often big believers in a cause, but aren’t sure how to show their support. Causes don’t help much — they usually just suggest you send a check. Livestrong has built one of the most effective non-profits in the country by solving this problem. [...]
Show it, don’t sell it
Are HoneyBell oranges really juicier? I don’t know, but the free, funny bibs included with every order sure get people talking about it. What can you do (for less than 5 cents) to tell your story? Even better: What can you do to get your buyers to tell your story to their friends? (P.S. Thanks [...]
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