A customer calls you up when they have a problem. If it’s complicated, it’s going to take a few calls to get it fixed. If the customer has to call you back again — they’ll be angry. Every additional call = more anger. If you call the customer back — they’ll be happy. If you [...]
Archive | October, 2011
My all-time favorite comedy sketch
By the late, legendary Mitch Hedberg: Comedy Central Presents Friday 10pm / 9c Mitch Hedberg – Donut Receipts www.comedycentral.com Comedy Central Funny Videos Funny TV Shows There are a lot of poor 7-Eleven clerks have been subjected to by late-night renditions of this.
L’arte del Passaparola
Hello Italy! My book, Word of Mouth Marketing, has just been released in a beautiful Italian edition and ebook. Get it here.
Make your new customers fall in love with you
Mimi’s Cafe in Orland Park, IL gives 4 free muffins to every new customer. It thrills them, it makes them feel special, and it brings them back for another visit. Most importantly: It gives every new customer a reason to spread word of mouth. They will all be saying “Hey, I tried this new restaurant [...]
A rose by any other name … might be a more successful sales pitch
Saks is offering a free gift card based on how much you spend. Sounds great, and I bet people are talking about it. But when you think about it, it’s just a 5%-15% discount. How you phrase an offer makes all the difference in how people respond. Free money sounds exciting. But a discount is [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
