Everyone knows about the flower vase in the VW Beetle. They may know nothing else about the car or VW. But they can have a conversation about this silly little thing. If you’re struggling to find a reason for people to talk about your business — maybe you’re making it too complicated. You only need [...]
Archive | October, 2011
When selling is actually customer service
Another classic, effective marketing technique demonstrated by Amazon: They send an email reminder to their customers when the sequel to a previous purchase is released. This week they dropped me a note that Dan Roam has a new book because I bought his previous ones. I bought it, of course. The best part: This sort [...]
Save 3,000,000 gallons of water. Get 100 new customers.
Radiant Plumbing has a fantastic idea — and a great example of word of mouth marketing for a small business: They offered to fix 1,000 leaky toilets in Austin for free. This would save 3,000,000 gallons of water each month. Which saves a ton of money for homeowners and is a great community service here [...]
The influence of word of mouth marketing
This fantastic infographic from WOMMA says it all. Learn more at the upcoming WOMMA Summit.
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