2011 August | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Archive | August, 2011

Newsletter #844: The “Get Great Feedback” Issue

August 4, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] One of the best ways to make better products and deliver better services is to get honest opinions of them. [...]

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Viral marketing: This always works

August 3, 2011

People LOVE to share infographics. Besides being interesting and fun, they have specific qualities that make them very viral: Easy to share on Facebook Easy to paste into a blog Makes the blogger look smart Makes the blog more attractive (most bloggers can’t design) Plus: Infographics are that rare offline viral item. They get printed [...]

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When it's time to shout it from the rooftops

August 2, 2011

When a famous person uses your product in an amazing way, it’s time to advertise it big. This is how advertising and word of mouth work together. Example: It’s time to buy a Times Square billboard when the President wears your jacket to visit the Great Wall of China. This sort of endorsement is what [...]

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Be interesting, or be invisible

August 1, 2011

I talked to two extremely talented email designers today. This is what they do, and they do it really well. There are a lot of companies with email newsletters and almost no specialty design shops to make them great. Then they said, “We really want to get into all kinds of ecommerce design.” I really [...]

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