Apple’s Final Cut Pro video editing software already had 50% of the market. It cost $1000. Then they did something nobody expected: The new version only costs $299. All of their competitors are sitting on business plans, financials, and development plans that are now completely irrelevant. I assume that they are in a bit of [...]
Archive | July, 2011
Who is in charge of being nice to little kids?
What do you do if a little kid writes a nice letter to your company? Smile at it and pass it around the office? Ignore it? Do something fantastic — and turn their whole family into fans for life. And if you’re lucky, it’ll go viral, like this amazing example from Sainsbury’s. Craig Carter at [...]
Death to content marketing: Why you need a journalist, not a marketing writer.
Read these really smart ideas excerpted from Mitch Joel’s really smart blog. This is the right way to use a blog to build your business. (The full post is here.) Death to content marketing. The problem with content marketing is the marketing part of the equation. Marketing content rarely connects with an audience. Why? Because [...]
Let your customers in on the planning #2
[Note: When I write about a politician, I'm not talking about politics. I'm writing about marketing lessons.] Here’s another great example from the Obama team that shows how to get deep buy in: They sent out a mass email asking for hiring recommendations. Everyone who got this email instantly felt important. It made you feel like [...]
Let your customers in on the planning #1
[Note: When I write about a politician, I'm not talking about politics. I'm writing about marketing lessons.] The Obama team sends extraordinarily great email communications. Here’s one you should copy: They invite supporters to a “grassroots planning session” — which is pitched as a chance to have an early voice in the strategy of the [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
Did you ask them to comment?
July 4, 2011
I bet they will. When someone writes a blog post that mentions me, sometimes I notice it, sometimes I don’t. But every so often, the author emails me a note and asks me to comment, and I do. If you really want comments and discussion on your blog, don’t just sit back and hope people [...]