2011 July | Andy Sernovitz | Damn, I Wish I'd Thought of That!

Archive | July, 2011

How to earn a customer for life

July 15, 2011

Enjoy this story of how one clerk at Chico’s earned a true fan and evangelist in Shelley Ryan from Killer Webinars: Read Shelley’s original post.

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Newsletter #841: The “Teach Them” Issue

July 14, 2011

[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you create educational opportunities, you can reach new audiences, find new talent, and help great causes. How a few [...]

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The U.S. Navy’s case study: What to do when public debate spills onto your social media properties

July 13, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Seattle to hear REI, The Clorox Company, Deluxe, Microsoft, Itron, MillerCoors, Cargill, and Boeing share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll [...]

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What they don’t know won’t hurt them

July 9, 2011

Mac people love to believe that Macs don’t crash. Which isn’t true. When a program crashes on the Mac, it’s quiet. It closes without an error message and goes away. When a program crashes on Windows, you get a big error message and an announcement that it’s sending crash data to Microsoft. What’s the lesson? [...]

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Your kid is going to want to go back to the restaurant

July 8, 2011

… if their art is on the wall. It makes it their place, and that makes them feel special. What can you do to let your customers feel a little ownership of your business? (Photo from Which Wich, Austin)

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