One of the classic rules of great marketing copy: Use specific, detailed facts and examples everywhere you can. “Our product is better for you” is not as good as “Our product has extra calcium to help your bones.” Here’s a great example from the Corner Bakery restaurant: We define fresh as having 40 types of [...]
Archive | June, 2011
This is the genuine story of a True American Hero!
Tim League of Alamo Drafthouse: We salute you for teaching some manners to the idiots of America. Thank you. Watch this video, and read the full story here (be sure to read the comments too): Marketers, this isn’t just a story of how to build a great business. 5 lessons of building a business people [...]
How to get someone to share your ad with the whole office
It’s easy: Give people something to stick on the office fridge. Print up some simple flyers with 10 tear-off discount codes. Add the headline “Be the office hero: Put this on the fridge at work” Hand it to everyone leaving your store/restaurant/business who looks like they’re going to work. You’ll reach more people in one [...]
Apologize like you mean it
How many times do you have a problem with a company and all you want is an apology. And they say everything but “I’m sorry.” When you screw up: Take responsibility. Apologize for real. No mealy, bullshit, weasel words, like “we’re sorry that you feel that way.” Do it fast. Here’s a great example from [...]
Referrals by the dozen
How do you turn one referral into six? Give customers six things to pass along to friends. The cards in the photo came with my CardScan. Exactly what I need to give to other people in the office who might be interested. If they only gave me 2 cards, I’d only have made 2 referrals. [...]
Focus on the first 10 minutes
Your customer’s view of your brand is often based on first impressions. You can make or break it in those first 10 minutes. If those moments don’t go well, the customer is probably too angry to be pleased by anything else you do. Examples: Retail: Did someone say hello? Was parking easy? Was the shopping [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
