[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Even with all the social networking tools that come out every day, a great website is still an important home [...]
Archive | June, 2011
Maybe you don’t need a complicated fancy branding campaign
Maybe you just need one awesome reason for customers to drop by. Great example: this $2 shirt special from Old Navy.
Man Bites Dog: There’s an easier way to start your company
A startup is hard and expensive. You can be out $100,000+ just to get going. And if you have to take on investors, you’ve already lost a chunk of the company before you’ve even opened the doors. Find an easier way. What to do: Take your startup and chop out 90% of the features. Find [...]
If they were really restaurant-sized…
…I don’t think they’d fit in the bag. Lesson: Everyone needs an editor.
Give me a thing worth saving…
…and I’ll advertise your company for years to come (not necessarily on purpose). Everyone in my family got this nicer-than-average cup on a take-out order from Which Wich (a sandwich chain). Now we have a matched set that gets pulled out when the neighbors join us on the deck for a beer. What have you [...]
Experiments are different than failures
The trick is knowing the difference. A failure is when you set out to do something and it doesn’t work. An experiment is when you decide to learn if/how something works. A good or bad outcome is fine, as long as you learn what you set out to learn. You can’t innovate if you don’t [...]
How would you know if an employee was driving away your customers?
Everyone knows that the furniture store near my house (a local store of a billion-dollar national chain) has a manager with a nasty attitude. We dealt with her more than once. Our problems were bad enough that it went to top management. But a month later, the same rude person scolded us when we tried [...]
The Fastest Way to Lose Customers
68% of customers are lost because of bad customer service according to this fantastic chart from Andy Wibbels and our friends at Get Satisfaction. (See original.) Only 14% are lost because of a product problem. Lesson: Maybe you should spend some of your giant R&D budget on fixing your crappy call center!
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