Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and [...]
Archive | May, 2011
The power of awesome design
Check out Vintage Cocktails by Brian Van Flandern. There isn’t a single new word or idea in this book. Just old ideas presented well. Great design adds value and buzzworthiness. It’s fundamental to the experience, not something you slap on at the end.
Screw ya later, alligator
Always icky: The short-term discount that turns into an expensive, long-term contract. Maybe it gets you new customers. But it also leaves your most loyal customers resenting you, every month, forever. How could you create an offer that excited future customers, but rewarded loyal ones?
Are you asking them to follow you?
Before you burn out your time and money on some ultra-clever campaign to get Facebook and Twitter followers … did you try to just ask your customer to follow you? I love this photo of a soda machine at Wahoo’s Fish Tacos that asks you to follow them — while you’re standing there filling a [...]
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