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Archive | May, 2011

It’s not about the competition. It’s about not sucking.

All the competition in the world doesn’t matter. You sucking more than the competition does. Read this insightful article by Mike Masnick about the movie industry. He talks about how movie theaters are in a constant panic about competition from DVDs and on-demand options. Which is the wrong thing to be paying attention to. It’s [...]

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American Express’ case study: Our social strategy behind the Members Project, presented by Pepper Roukas

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and [...]

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Trade a dollar for a relationship

I love the song “Moneygrabber” by Fitz and the Tantrums. I went to their website to listen to it. And they offered me the song for free, in exchange for my email address. Smart move! They could have made a dollar if I bought the song on iTunes. But now they can talk to me, tell [...]

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What it’s like to work with us

We have some fantastic job openings in our Austin and Chicago offices for SocialMedia.org (details here). Here is a little bit about what it’s like to work here: The Way We Work You work too hard for it to be unfulfilling. We believe that every day at the office should be exciting, interesting, challenging, and [...]

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The difference between sharing and not sharing is how easy you make it

Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look [...]

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Look up!

Our neighbor had their gutters replaced yesterday. Our gutters are (shamefully) falling off the house. Why didn’t their gutter guy call us? Your next customer is closer than you think — if you’re paying attention.

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Another awesome adult kids book

While we’re on the topic, everyone should buy Pat the Zombie by my good friends Aaron Ximm and Kaveh Soofi. Awfully awesome! Makes a great gift! Buy it here.

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Go the F–k to Sleep

This insanely awesome “children’s book for adults” has been leaked all over the web. The full PDF of the entire book has been emailed, Facebooked, and shared (for free) with anyone who wants it. But… it’s also the #2 book on Amazon in the parenting category and #6 in humor — and it doesn’t get [...]

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Is your advertising good enough to create passionate fans?

Coke created an amazing experience: The Coca-Cola Happiness Machine, designed to make people smile. 3,500,000 impressions on YouTube so far, comparable to a great ad. But it’s actually so much more powerful than that. Because most of those views weren’t paid ads forced on a viewer trying to watch a show. Those views were shared [...]

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