[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If anyone has success in this crowded, competitive, and complicated industry, they’re doing something right. A few quick ideas worth [...]
Archive | April, 2011
Almost awesome customer service
LEGO does a great job of making it easy to find replacement parts for your sets. (They even have age-appropriate forms to provide more help to kids.) The response to filling out the form: Thank you for emailing LEGO Consumer Services. We were disappointed to hear that your new LEGO set contained a faulty part. [...]
What would happen if we left a bunch of chairs all over New York, free for the taking?
Furniture maker Blu Dot got widespread press coverage for a fantastic stunt that asked that question. They installed hidden GPS devices in 24 chairs. They put the chairs all over New York City. The GPS devices were activated when the chairs were moved. Here’s what happened: More from the Wall Street Journal: All told, Blu [...]
Free live music
Just in case you haven’t heard, the Live Music Archive has free concerts from more than 4,600 bands for legal download or streaming. Most of this blog was written to music from the site, so I want to publicly thank them and encourage you to take a look. Some current favorites: Stanton Moore Live at [...]
There’s always a better answer than “I’ll go find your waiter.”
What do you do when a customer hands you a problem that isn’t your responsibility? Do you: a) hand it off to someone else? b) step up and make it right? Great employees are eager to own a problem and get it fixed. They want to make a customer happy. Great companies build systems to [...]
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