Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make [...]
Archive | April, 2011
How to compete when it’s not about price
Hotels.com is making a huge change — they used to compete on price, but now it’s about service. I used to book rooms through them to save money. Now I do it because they saved my butt (several times): One time our entire staff was booted from an overbooked hotel the night before our big [...]
The fastest way to know if a marketing firm is unethical
1. Only scuzzy firms feel a need to put giant logos for trade associations on their home page. It’s screaming out “Look! We’re not scuzzy! We bought memberships!” No trade association does a good job of keeping unethical firms from joining, and it’s almost impossible for them to kick someone out without getting sued, so [...]
Do something for the superfans
Your most crazy awesome-in-love fans are desperate to show their love for you. Every so often, you need to give them something outrageous to show off their love. Like this 60-CD, $450 box set of the Grateful Dead’s Europe ’72 tour, limited to 7,200 copies. Which sold out in 4 days.
Did you ask for the review?
If you want a good review, ask for it. Bonus points if you use great copy, like in this email from Columbia Sportswear.
Embracing who you are
Great advice from inspired designer Mike Rhode: I was reminded how important it is to focus on becoming fully who we are in a world where it’s the default state to compare ourselves to others who are not us. Seven years ago I wrote In The Valley of the Shadow of Creativity after seeing amazing [...]
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